United Airlines Supports Entertainment Industry With Travel Solutions

United's specialized programs and high-touch service help filmmakers and creatives manage travel logistics.

Feb. 2, 2026 at 2:39pm

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United Airlines has spent years helping filmmakers, talent, and entertainment industry executives manage travel logistics through its United for Business entertainment program. The program provides 24/7 support, day-of travel benefits, and premium customer service to ensure a smooth travel experience. United has also been a longtime sponsor of the Sundance Film Festival, setting up the United Airlines Lodge at this year's event in Park City to host panels and provide a space for festivalgoers to relax.

Why it matters

As one of the largest airlines in the world, United plays a critical role in supporting the entertainment industry by providing specialized travel programs and high-touch service to help filmmakers, talent, and executives get where they need to go. United's presence at major events like Sundance also helps connect the creative community and foster conversations around the industry.

The details

United's United for Business entertainment program offers customers in the entertainment industry benefits like flat fees on checked bags and equipment, VIP airport services, loyalty-based pricing, and a 24/7 support desk staffed by travel experts. The airline has also invested in upgrades at major hubs like Denver, New York, and Los Angeles to provide a premium travel experience for entertainment industry customers.

  • United celebrated its 100th anniversary in 2026.
  • The final edition of the Sundance Film Festival in Park City took place in January 2026.

The players

United Airlines

A major U.S. airline that has spent years supporting the entertainment industry through specialized travel programs and sponsorships.

Andrea Robertson

The managing director of United for Business Sales at United Airlines.

Nisha Thakkar

The senior manager of United In-Flight Entertainment at United Airlines.

Sundance Film Festival

An annual independent film festival that takes place in Park City, Utah, and is sponsored by United Airlines.

Denver International Airport

One of United Airlines' fastest-growing hubs, located near the new Sundance Film Festival location in Boulder, Colorado.

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What they’re saying

“United has built strong relationships with the filmmaking community, and that can be attributed to our team and the premium customer experience we provide.”

— Andrea Robertson, Managing Director of United for Business Sales

“Our mission is connecting people and uniting the world. Sundance provides a space for storytellers to do just that.”

— Andrea Robertson, Managing Director of United for Business Sales

“We have a huge audience that's incredibly engaged. To give you a sense of our scale: Last year, we flew 181 million people to over 370 destinations across the globe.”

— Nisha Thakkar, Senior Manager of United In-Flight Entertainment

What’s next

As Sundance moves to Boulder, Colorado, United stands ready to welcome filmmakers and festivalgoers to one of their fastest-growing hubs in nearby Denver, where the airline has made significant investments in the airport's infrastructure and amenities.

The takeaway

United's commitment to supporting the entertainment industry through specialized travel programs, high-touch service, and sponsorships of major events like Sundance demonstrates the airline's role as a critical partner for filmmakers, talent, and industry executives looking to bring their creative visions to life.