Brunello Cucinelli Celebrates Record Sales in 2025

The luxury fashion brand expands retail footprint globally with new store openings planned for 2026.

Feb. 1, 2026 at 5:23pm

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Brunello Cucinelli, the Italian luxury fashion brand, closed out 2025 with record-breaking sales of over 1.4 billion euros, a 10.1% increase year-over-year. The company also doubled the size of its Solomeo, Umbria factory and added two new men's tailoring facilities in Gubbio and Penne to secure production for the next 10-15 years. Sales in Asia rose 13.7% to 392.6 million euros, accounting for 27.9% of total turnover, with strong growth in China. Brunello Cucinelli plans to open new stores in 2026 in Geneva, Toronto, Shanghai, Mexico City, Wuhan, and Abu Dhabi.

Why it matters

Brunello Cucinelli's continued growth and expansion demonstrates the enduring demand for high-quality, luxury fashion brands that emphasize craftsmanship and authenticity. The company's strategic investments in production capacity and retail footprint position it well to capitalize on increasing luxury consumption, particularly in the Asia-Pacific region.

The details

Brunello Cucinelli closed out 2025 with sales up 10.1% to over 1.4 billion euros, beating the forecast of 10% growth. The company doubled the size of its Solomeo, Umbria factory and added two new men's tailoring facilities in Gubbio and Penne to secure production for the next 10-15 years. Sales in Asia rose 13.7% to 392.6 million euros, accounting for 27.9% of total turnover, with strong growth in China. Retail sales in Brunello Cucinelli stores represented 67.3% of sales, with 136 boutiques and 57 hard shops in department stores managed directly. Three major expansions were completed in London, Paris and Los Angeles, as well as new openings in Carmel, Macao and Shanghai Pudong.

  • Brunello Cucinelli closed out 2025 as a banner year.
  • In 2026, Cucinelli will open stores in Geneva, Switzerland; Toronto; Shanghai at Plaza 66; Mexico City; Wuhan, China, and Abu Dhabi. A new Casa Cucinelli will also open in Shanghai.

The players

Brunello Cucinelli

An Italian luxury fashion brand known for its emphasis on craftsmanship and authenticity.

Brunello Cucinelli

The executive chairman and creative director of the Brunello Cucinelli company.

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What they’re saying

“We have closed a year [that] we have defined as record-breaking, both in terms of revenues and brand image; given the quality of sales, we anticipate a healthy, sustainable and balanced profit for 2025.”

— Brunello Cucinelli, Executive Chairman and Creative Director (anneofcarversville.com)

“China confirms its excellent health for us, with significant double-digit growth continuing quarter after quarter and a relevant contribution to the overall result of the entire Asian continent.”

— Brunello Cucinelli, Executive Chairman and Creative Director (anneofcarversville.com)

What’s next

Brunello Cucinelli plans to continue its global expansion with new store openings in 2026 in key markets like Switzerland, Canada, China, Mexico, and the Middle East.

The takeaway

Brunello Cucinelli's strong financial performance and strategic investments in production capacity and retail footprint demonstrate the enduring appeal of luxury brands that prioritize quality, craftsmanship, and authenticity in an evolving global marketplace.