New York Post Media Group launches The California Post newspaper

Conservative daily tabloid debuts in California, partners with Yeastie Boys Bagels for launch

Jan. 29, 2026 at 1:31am

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The New York Post Media Group has launched a new conservative daily tabloid called The California Post, which aims to shake up the news industry in the country's most populous state. The paper, published by Rupert Murdoch's News Corp, debuted on January 28, 2026 and partnered with Yeastie Boys Bagels to hand out free copies and promote the New York Post's West Coast expansion.

Why it matters

The launch of The California Post represents an effort by the New York Post's parent company, News Corp, to expand its conservative media footprint into the influential California market, which has traditionally been dominated by more liberal-leaning publications. The partnership with a local business like Yeastie Boys Bagels is also part of the paper's strategy to build local connections and appeal to California readers.

The details

The California Post is described as a "conservative daily tabloid" that will feature the "irreverence and liveliness" that are hallmarks of Rupert Murdoch's media properties. The paper's CEO and publisher, Sean Giancola, said the coverage will be "snarky" and "entertaining" in an effort to attract California audiences.

  • The California Post made its debut on January 28, 2026.

The players

Rupert Murdoch

The founder and chairman of News Corp, which owns the New York Post and is launching The California Post.

Sean Giancola

The CEO and publisher of the New York Post Media Group, which is overseeing the launch of The California Post.

Yeastie Boys Bagels

A local Los Angeles bagel shop that partnered with The California Post for the newspaper's launch, handing out free copies to promote the New York Post's West Coast expansion.

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What’s next

The California Post will continue to expand its coverage and build its audience in the California market in the coming months.

The takeaway

The launch of The California Post represents a strategic move by the New York Post's parent company, News Corp, to bring its conservative media brand to the influential California market, which has traditionally been dominated by more liberal-leaning publications. The partnership with a local business like Yeastie Boys Bagels is part of the paper's effort to establish local connections and appeal to California readers.