Austin Reaves' YoungLA Fashion Drop Gets Love from NBA Stars

The Los Angeles Lakers guard's latest collaboration with the growing fitness brand has caught the attention of Luka Doncic and LeBron James.

Jan. 29, 2026 at 5:47pm

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Austin Reaves, the Los Angeles Lakers guard, recently unveiled a new fashion collaboration with the rapidly growing fitness and lifestyle brand YoungLA. The post featuring the limited-edition drop quickly drew reactions from NBA superstars Luka Doncic and LeBron James, who expressed their approval with emojis. The partnership is the latest sign of Reaves' expanding profile beyond basketball, as the 27-year-old has steadily carved out a reputation as a reliable on-court contributor while also building a recognizable personal brand.

Why it matters

The collaboration between Reaves and YoungLA highlights the growing influence of athlete-driven fashion and lifestyle brands in the sports and entertainment industry. As players like Reaves continue to build their personal brands, these types of partnerships provide valuable exposure and opportunities for both the athlete and the brand.

The details

YoungLA, founded in 2014 by brothers Gurmer and Dashmeet Chopra, has become a staple in gyms across Southern California and beyond by blending workout-ready gear with streetwear aesthetics. The company's joggers, hoodies, and shorts are designed to move easily between training sessions and everyday wear, a formula that has helped the company grow into a major player in the fitness apparel space. For Reaves, the collaboration is another step in his rise from an undrafted player to a key piece of the Lakers' rotation, earning a four-year contract extension in 2023.

  • The fashion collaboration was unveiled on January 29, 2026.
  • Reaves signed a four-year contract extension with the Lakers in 2023.

The players

Austin Reaves

A 27-year-old guard for the Los Angeles Lakers who went undrafted before signing with the team in 2021. Reaves has steadily carved out a reputation as a reliable on-court contributor and has also built a recognizable personal brand.

Luka Doncic

A superstar player for the Dallas Mavericks and one of the NBA's most recognizable stars, who reacted to Reaves' fashion collaboration with a money bag emoji.

LeBron James

A legendary NBA player and one of the most famous athletes in the world, who reacted to Reaves' fashion collaboration with a string of fire emojis.

Gurmer and Dashmeet Chopra

The brothers who founded the fitness and lifestyle brand YoungLA in 2014.

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What they’re saying

“🤑”

— Luka Doncic (Instagram)

“🔥🔥🔥🔥🔥”

— LeBron James (Instagram)

The takeaway

The collaboration between Austin Reaves and YoungLA highlights the growing influence of athlete-driven fashion and lifestyle brands in the sports and entertainment industry. As players continue to build their personal brands, these types of partnerships provide valuable exposure and opportunities for both the athlete and the brand.