Redick Turns Emotions into Purpose with LA Sports Strong

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Former NBA player J.J. Redick has harnessed his emotions into positive action, collaborating with other Los Angeles leaders to create his charity LA Sports Strong and partnering with the nonprofit Steadfast L.A. to help rebuild the Palisades Recreation Center, which was damaged by wildfires. They have reimagined the rec center with plans for fire-resilient buildings and 50,000-square feet of rehabilitated green and community space.

Why it matters

Redick's efforts highlight how athletes can leverage their platform and resources to make a meaningful impact on their local communities, particularly in the wake of natural disasters that disproportionately affect underserved areas. The Palisades Recreation Center project aims to create a resilient, community-focused space that can withstand future emergencies.

The details

Redick has met with builders, funders and civic partners to plan the Palisades Recreation Center rebuild. The new facility will feature fire-resilient buildings and 50,000-square feet of rehabilitated green and community space, protected by fire-resistant landscaping. On January 8, Redick joined a fundraiser for the rec center, hosted at a home in the Palisades.

• Redick created his charity LA Sports Strong in 2025.
• Redick partnered with Steadfast L.A. in late 2025 to rebuild the Palisades Recreation Center.
• A fundraiser for the rec center project was held on January 8, 2026.

What’s next

Redick and Steadfast L.A. will continue fundraising and planning efforts to ensure the Palisades Recreation Center rebuild is completed in a timely manner.