TradeMark Express Helps SMBs Protect Their Brands with Affordable Federal Trademark Registration

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TradeMark Express, a legal services provider, is urging small and mid-sized businesses (SMBs) to consider federal trademark registration as an affordable way to protect and grow their brands. The company highlights the advantages of federal trademark protection, including increased credibility, market differentiation, and long-term asset value creation.

Why it matters

As national brands prominently display federally registered trademarks, SMBs may overlook the importance of securing legal protection for their brand names, logos, and slogans. Federal trademark registration can provide SMBs with crucial legal tools to address unauthorized use or brand dilution, especially as competition intensifies across online and national commerce channels.

The details

For a government filing fee of $350 per class, business owners can secure nationwide rights that establish credibility, support expansion, and create long-term asset value. Federal trademark registration provides several key benefits, including increased credibility and legitimacy, better market differentiation and consumer trust, and the creation of valuable intellectual property assets that can appreciate over time.

• In 2013, Levi Strauss & Co. paid an initial $325 USPTO filing fee to submit an Intent to Use trademark application covering stadium-related entertainment services.
• As of January 2025, the USPTO filing fee for federal trademark registration is $350 per class.

What they’re saying

What’s next

The USPTO continues to receive a high volume of trademark applications annually, underscoring the importance for SMBs to evaluate trademark availability early in the brand development process to avoid costly conflicts and rebranding.