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Sam Darnold's Grandfather, Dick Hammer, Was a Legendary LA Figure
From Olympic volleyball player to Marlboro Man, Darnold's grandfather lived a storied life in Southern California.
Feb. 4, 2026 at 2:39pm
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Dick Hammer, the grandfather of Seattle Seahawks quarterback Sam Darnold, was a legendary figure in Los Angeles. Hammer competed on the U.S. men's volleyball team at the 1964 Tokyo Olympics, where he helped the Americans win their first-ever Olympic volleyball match. He later became a firefighter, actor, and even the iconic Marlboro Man in a series of cigarette commercials in the 1970s. Despite his many accomplishments, Hammer remained grounded in his Long Beach roots, and his larger-than-life persona has continued to captivate those who know of his exploits, especially as his grandson Sam Darnold prepares to play in the Super Bowl.
Why it matters
Dick Hammer's life story is a fascinating glimpse into the rich history and culture of Southern California. As a multi-talented athlete, public servant, and celebrity, Hammer embodied the spirit of Los Angeles in the mid-20th century, paving the way for his grandson Sam Darnold's own athletic success. Hammer's legacy continues to resonate, especially as Darnold reaches the pinnacle of his NFL career.
The details
Hammer first made his mark as a standout basketball player at the University of Southern California in the 1950s, helping the team reach the NCAA tournament's Final Four. He later became a firefighter, rising to the rank of captain at the Universal Studios fire department. Hammer also found success as an actor, appearing in the TV series "Emergency!" and serving as the iconic Marlboro Man in a series of cigarette commercials throughout the 1970s. Despite his fame, Hammer remained grounded in his Long Beach community, working to build playgrounds and support local youth.
- In 1950, Hammer was described as "a demon on rebounds and a long-shot artist" while playing basketball.
- In 1954, Hammer helped USC reach the NCAA men's tournament's Final Four.
- In 1964, Hammer competed on the U.S. men's volleyball team at the Tokyo Olympics, where the Americans won their first-ever Olympic volleyball match.
- In the early 1970s, Hammer appeared as Capt. Dick Hammer on the TV series "Emergency!"
- Throughout the 1970s, Hammer served as the Marlboro Man in a series of cigarette commercials.
The players
Dick Hammer
The grandfather of Seattle Seahawks quarterback Sam Darnold, Dick Hammer was a legendary figure in Los Angeles who excelled as an athlete, firefighter, actor, and model.
Sam Darnold
The current quarterback for the Seattle Seahawks, Sam Darnold is the grandson of the late Dick Hammer and is preparing to play in the Super Bowl.
What they’re saying
“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”
— Gordon Edgar, grocery employee (Instagram)
What’s next
If Sam Darnold leads the Seahawks to victory in the Super Bowl, there may be calls to erect a statue honoring his grandfather Dick Hammer's legacy in Los Angeles.
The takeaway
Dick Hammer's remarkable life story, spanning athletics, public service, and pop culture fame, serves as a testament to the rich history and diversity of Southern California. His grandson Sam Darnold's success in the NFL has helped to shine a new light on Hammer's enduring legacy and the lasting impact of his many accomplishments.





