Lake Elsinore Downtown Merchants Association Elects New Leadership

The DMA aims to support local businesses and elevate the historic downtown district.

Published on Feb. 23, 2026

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The Lake Elsinore Downtown Merchants Association (DMA) has elected a new board of directors to lead the organization over the next two years. The DMA's mission is to promote economic development, host community events, and collaborate with the city and local partners to revitalize the historic downtown area.

Why it matters

The DMA plays a crucial role in supporting small businesses and maintaining the vibrant character of Lake Elsinore's historic downtown district, which has faced challenges from changing retail trends and economic shifts. The new leadership aims to build on past successes and attract more visitors and investment to the area.

The details

The DMA's new leadership team includes Tina Breese as president, Rodolfo Cortes as 1st vice president, Jackie Cortes as 2nd vice president, Angel Lagunas as treasurer, and Lindsay McElroy as secretary. The group plans to focus on hosting community events, improving public safety, and collaborating with the city and chamber of commerce to drive economic development in the downtown area.

  • The DMA's new board members officially began their two-year term in January 2026.
  • The DMA plans to launch a new Summer Nights Cruise Series in May, June, and July 2026.

The players

Tina Breese

President of the DMA and owner of Elsinore Barber & Beauty.

Rodolfo Cortes

1st vice president of the DMA and owner of Prospero.

Jackie Cortes

2nd vice president of the DMA and owner of TLC Group Services and La Flor de Cojita.

Angel Lagunas

Treasurer of the DMA and owner of TLC Group Services.

Lindsay McElroy

Secretary of the DMA and member of the Lake Elsinore Historical Society.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

The DMA plans to continue hosting community events, improving public safety, and collaborating with the city and chamber of commerce to drive economic development in the downtown area.

The takeaway

The DMA's new leadership team is committed to supporting local businesses, fostering a sense of community, and preserving the historic character of Lake Elsinore's downtown district, which remains an important hub for the city's economic and cultural life.