Lauren Conrad Brings Back Laguna Beach Nostalgia With New Kohl's Collection

The reality TV star's latest line taps into millennial memories of the iconic early 2000s show.

Apr. 12, 2026 at 1:35pm

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An extreme close-up photograph of a crumpled, glittering sequin fabric in shades of teal, gold, and black, conceptually representing the glamour and nostalgia of early 2000s reality TV fashion.The shimmering textures and bold colors of Lauren Conrad's new Laguna Beach-inspired collection for Kohl's capture the glamour and nostalgia of the iconic early 2000s reality show.Laguna Beach Today

Lauren Conrad, one of the breakout stars of the early 2000s reality show Laguna Beach, has launched a new collection for Kohl's that directly channels the aesthetic and spirit of the iconic MTV series. The line features pieces like a graphic tee and a cozy sweatshirt that evoke the casual, beachy California vibe that defined the show, allowing millennials to revisit their formative years through fashion.

Why it matters

The Laguna Beach TV show was a cultural phenomenon that shaped the fashion and lifestyle sensibilities of an entire generation. Conrad's ability to tap into that nostalgic well with an accessible, wearable collection speaks to the enduring power of shared cultural experiences and the way fashion can serve as a vehicle for memory and emotion.

The details

The new LC Lauren Conrad collection for Kohl's includes pieces like a $19.99 graphic tee featuring a "Laguna Beach Surf Club" motif and a $29.99 sweatshirt in beachy blue or heathered oatmeal. These items directly reference the casual, coastal aesthetic that defined the show, allowing millennials to revisit that era through their wardrobes. Conrad has managed to translate the sartorial signatures of Laguna Beach into modern, wearable pieces that still capture the essence of that time period.

  • The Laguna Beach TV show premiered over 20 years ago, in 2004.
  • Lauren Conrad's new LC Lauren Conrad collection for Kohl's launched in April 2026.

The players

Lauren Conrad

A former star of the MTV reality show Laguna Beach who has gone on to become a successful fashion designer and entrepreneur.

Laguna Beach

The iconic early 2000s MTV reality show that followed the lives of affluent teenagers in Southern California and helped define a specific aesthetic and cultural moment.

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What’s next

The collection is now available at Kohl's stores and on Kohls.com, allowing fans of Laguna Beach to revisit the show's iconic aesthetic through affordable, wearable fashion.

The takeaway

Lauren Conrad's new Laguna Beach-inspired collection for Kohl's taps into the powerful nostalgia that millennials feel for the early 2000s, offering them a chance to reconnect with a formative cultural moment through accessible, fashionable pieces. This demonstrates the enduring appeal of shared experiences and the way fashion can serve as a vehicle for memory and emotion.