Olaplex Shares Surge on Analyst Upgrade

Stock price rises after Telsey Advisory Group boosts price target

Mar. 30, 2026 at 2:35pm

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Shares of Olaplex Holdings, Inc. (NASDAQ:OLPX) saw unusually high trading volume on Monday after Telsey Advisory Group raised its price target on the stock from $2.00 to $2.06. Telsey maintained a 'market perform' rating on the stock.

Why it matters

The surge in Olaplex's stock price and trading volume indicates investor optimism following the analyst upgrade, which could signal growing confidence in the company's performance and future prospects.

The details

Olaplex, a specialty haircare company known for its patented bond-building technology, saw approximately 3.2 million shares traded on Monday, a 14% decline from the previous session's volume of 3.7 million shares. The stock closed at $2.0150, up slightly from the previous close of $2.02.

  • Olaplex's stock price and trading volume spiked on Monday, March 30, 2026.

The players

Telsey Advisory Group

An equity research and investment banking firm that covers Olaplex and raised its price target on the stock.

Olaplex Holdings, Inc.

A specialty haircare company that develops and markets products designed to repair and strengthen hair.

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The takeaway

The analyst upgrade and resulting stock price increase suggest growing investor confidence in Olaplex's ability to capitalize on the demand for specialized haircare products that address damage and breakage, a trend that could continue to drive the company's performance.