Olaplex Downgraded to 'Hold' by Canaccord Genuity

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Olaplex (NASDAQ:OLPX), a specialty haircare company known for its patented bond-building technology, has been downgraded from a 'strong-buy' rating to a 'hold' rating by Canaccord Genuity Group. The move comes as several other analysts have also recently issued reports on the company, with mixed ratings and price targets.

Why it matters

Olaplex's downgrade by a major investment firm signals potential concerns about the company's future growth and profitability, which could impact investor confidence and the stock price. As a prominent player in the personal care industry, Olaplex's performance is closely watched by analysts and investors alike.

The details

In a research note issued on Thursday, Canaccord Genuity Group downgraded Olaplex from a 'strong-buy' rating to a 'hold' rating. Several other analysts have also recently weighed in on the company, with Evercore setting a $2.50 price target and Morgan Stanley setting a $1.40 price objective. Northland Securities also downgraded Olaplex from a 'strong-buy' to a 'hold' rating.

• Canaccord Genuity Group issued the downgrade on Thursday, March 28, 2026.
• Olaplex's stock opened at $2.02 on the day of the downgrade.

What’s next

Investors will be closely watching Olaplex's upcoming earnings report and any further analyst commentary on the company's outlook.