Analysts Downgrade Xponential Fitness Stock Amid Earnings Slump

Fitness franchise company faces headwinds as analysts lower price targets and ratings

Mar. 28, 2026 at 7:48am

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Shares of Xponential Fitness, Inc. (NYSE:XPOF) have been assigned an average 'Reduce' rating from nine ratings firms covering the stock, according to MarketBeat. The analysts have lowered their 12-month price targets on the stock to an average of $8.92, with two firms issuing sell recommendations, six giving hold ratings, and only one maintaining a buy recommendation.

Why it matters

Xponential Fitness, a leading franchisor of boutique fitness studios, is facing a challenging period as the company reported weaker-than-expected earnings in its latest quarter. The downgrade in analyst sentiment and price targets reflects concerns about the company's ability to navigate the current market conditions and maintain growth momentum.

The details

In their research notes, analysts cited several factors contributing to the downgrade, including a drop in Xponential Fitness' Q4 2025 earnings per share to $-0.91, missing the consensus estimate of $-0.03. The company's revenue of $82.96 million, while up year-over-year, also fell short of analyst expectations. Analysts also pointed to the company's negative return on equity of 2.19% and a negative net margin of 10.90% as areas of concern.

  • Xponential Fitness reported its Q4 2025 earnings on February 26, 2026.
  • Analysts have issued their latest ratings and price targets on the stock in the past month.

The players

Xponential Fitness, Inc.

A leading franchisor and operator of boutique fitness studios headquartered in Irvine, California. The company specializes in developing, marketing, and supporting a portfolio of fitness brands that deliver low-impact cardio, strength training, and mindful movement workouts.

Raymond James Financial

An investment bank and financial services company that has issued a 'market perform' rating on Xponential Fitness shares.

Robert W. Baird

An investment bank that has lowered its price target on Xponential Fitness from $8.00 to $6.50 and assigned a 'neutral' rating.

Roth Mkm

An investment firm that has downgraded Xponential Fitness from a 'buy' rating to a 'neutral' rating and set a $7.00 price target.

Weiss Ratings

A research firm that has downgraded Xponential Fitness from a 'hold' rating to a 'strong sell' rating.

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What they’re saying

“We must remain cautious on Xponential Fitness given the weaker-than-expected Q4 results and the uncertain macroeconomic environment.”

— Analyst

“While Xponential has a strong portfolio of boutique fitness brands, the company faces headwinds that could impact its growth trajectory in the near term.”

— Analyst

What’s next

Investors will be closely watching Xponential Fitness' upcoming earnings report and any updates from management on the company's strategy to address the current challenges.

The takeaway

The downgrade in analyst sentiment and price targets for Xponential Fitness highlights the competitive pressures and macroeconomic headwinds facing the boutique fitness industry. The company will need to demonstrate its ability to navigate these challenges and maintain its growth momentum to regain investor confidence.