Xponential Fitness Receives 'Reduce' Rating from Brokerages

Analysts see challenges ahead for the boutique fitness franchise operator

Mar. 23, 2026 at 6:22am

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Shares of Xponential Fitness, Inc. (NYSE:XPOF) have received a consensus 'Reduce' rating from the nine brokerages covering the company, according to a report from Marketbeat.com. Two analysts have rated the stock as a 'sell', six have given it a 'hold' rating, and only one has assigned a 'buy' recommendation. The average 12-month price target among the brokerages is $8.92.

Why it matters

Xponential Fitness operates a portfolio of boutique fitness studio brands, including Club Pilates, Pure Barre, and CycleBar. The 'Reduce' rating from analysts suggests they see challenges ahead for the company as it navigates a competitive fitness landscape and economic headwinds.

The details

The analysts' ratings and price targets reflect concerns about Xponential Fitness' performance. In a recent research note, Robert W. Baird decreased their price target on the stock from $8 to $6.50 and maintained a 'neutral' rating. KeyCorp also initiated coverage with a 'sector weight' rating, while Wall Street Zen downgraded the stock from 'buy' to 'hold'.

  • Xponential Fitness reported its latest quarterly earnings on February 26, 2026.

The players

Xponential Fitness, Inc.

A leading franchisor and operator of boutique fitness studios headquartered in Irvine, California.

Robert W. Baird

An equity research firm that decreased its price target on Xponential Fitness.

KeyCorp

An investment bank that initiated coverage on Xponential Fitness with a 'sector weight' rating.

Wall Street Zen

A research firm that downgraded Xponential Fitness from 'buy' to 'hold'.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

The takeaway

The 'Reduce' rating from analysts on Xponential Fitness reflects concerns about the company's ability to navigate a challenging fitness market and economic conditions. As the company continues to grow its portfolio of boutique fitness brands, it will need to demonstrate its ability to drive consistent profitability and shareholder returns.