Allergan Aesthetics Reveals New Approach to Modern Aesthetic Treatments

Global survey and educational solutions aim to address evolving patient expectations

Mar. 19, 2026 at 7:35am

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Allergan Aesthetics, an AbbVie company and global leader in medical aesthetics, announced new global consumer research highlighting how patient expectations in medical aesthetics are evolving. The company will present the next evolution of its AA Signature™ framework, designed to address this changing treatment need, at the Aesthetic and Anti-Aging Medicine World Congress 2026 (AMWC) in Monaco.

Why it matters

The findings from Allergan Aesthetics' large-scale global research study spanning nine countries and over 12,000 consumers signal a clear shift in the aesthetic treatment landscape, with patients embracing a more holistic perspective and seeking integrated, personalized treatment plans delivered over time. This aligns with trends practitioners are already seeing in the clinic, underscoring the need for solutions like AA Signature™ to help healthcare professionals deliver the results their patients want.

The details

The research found that 62% of consumers find multiple aesthetic treatments appealing, 59% are likely to adopt a structured multi-treatment approach, and 78% would feel more satisfied working to an agreed long-term plan with their practitioner. In response, Allergan Aesthetics is evolving its AA Signature™ framework to include new elevated looks, expanded indications, and enhanced product integration, reflecting changing patient expectations.

  • Allergan Aesthetics will launch the research findings in a new report titled 'Layered Beauty: The New Aesthetic Mindset' at AMWC 2026.
  • At AMWC 2026, Allergan Aesthetics will present the evolution of its AA Signature™ framework, including the introduction of AA Signature™ Skin360+.

The players

Allergan Aesthetics

An AbbVie company and global leader in medical aesthetics.

Mark Wilson

Senior Vice President, International, Allergan Aesthetics.

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What they’re saying

“Medical aesthetics is entering an exciting era, where patients are embracing a broader, more holistic perspective on their treatment journeys.”

— Mark Wilson, Senior Vice President, International, Allergan Aesthetics

“At AMWC, our program provides a tangible demonstration of how Allergan Aesthetics has built a portfolio and education platform to help healthcare professionals deliver the results their patients' want.”

— Mark Wilson, Senior Vice President, International, Allergan Aesthetics

What’s next

At AMWC 2026, Allergan Aesthetics will present two flagship symposia through its Allergan Medical Institute (AMI) to bring the research insights and AA Signature™ evolution to life.

The takeaway

Allergan Aesthetics' new research and the evolution of its AA Signature™ framework demonstrate the company's commitment to continuously evolving its approach to meet the changing needs and expectations of modern aesthetic patients, helping healthcare professionals deliver personalized, holistic treatment plans.