Olaplex Highlights Q4 Earnings, Outlines 2026 Priorities

Hair care company emphasizes brand relaunch, innovation, and go-to-market strategy

Published on Mar. 8, 2026

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Olaplex executives reported the company delivered results in line with expectations in fiscal 2025 as it progressed through a multi-year transformation aimed at rebuilding brand momentum and restoring sustainable growth. Management highlighted improved trends in the fourth quarter, including revenue growth of 4.3% to $105.1 million, and outlined priorities for 2026 focused on energizing hero products, fueling science-based innovation, and expanding a diversified, scalable go-to-market model.

Why it matters

Olaplex is a leading specialty haircare brand known for its patented bond-building technology. The company's performance and strategic initiatives provide insights into the broader professional and retail haircare market, which has faced headwinds in recent years due to shifting consumer preferences and economic uncertainty.

The details

Olaplex said full-year net sales were flat at $423.0 million and adjusted EBITDA margin was 22.2%, even as the company increased spending on marketing, talent, and infrastructure. In Q4, the company saw revenue growth of 4.3% to $105.1 million and what management described as sequential momentum in sell-through, despite total Q4 sell-through being 'slightly lower' than the prior year. Olaplex highlighted a comprehensive visual identity relaunch, a '360-degree marketing engine,' and increased professional engagement as drivers of brand demand. On innovation, the company discussed the acquisition of Purvala Bioscience and the launch of its new N°.3PLUS product, which it positioned as its most significant innovation for 2026.

  • Olaplex delivered results in line with expectations in fiscal 2025.
  • In Q4 2025, Olaplex saw revenue growth of 4.3% to $105.1 million.
  • Olaplex launched its new N°.3PLUS product in January 2026.

The players

Olaplex

A specialty haircare company known for its patented bond-building technology designed to repair and strengthen hair from within.

Purvala Bioscience

A company that Olaplex acquired, which the company said brings 'bio-inspired technologies' that could support entry into additional health and beauty verticals over time.

Chloe Fineman

An actor and comedian who Olaplex appointed as the brand's 'Chief Hair Officer' to support the launch of its new N°.3PLUS product.

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What they’re saying

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What’s next

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The takeaway

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