Olaplex Reports Q4 Earnings, Outlines 2026 Priorities

Company aims to rebuild brand momentum and restore sustainable growth through innovation and execution

Published on Mar. 6, 2026

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Olaplex (NASDAQ:OLPX) executives reported the company delivered results in line with expectations in fiscal 2025 while progressing through a multi-year transformation. Management said full-year net sales were flat at $423.0 million and adjusted EBITDA margin was 22.2%, even as the company increased spending on marketing, talent, and infrastructure.

Why it matters

Olaplex, a specialty haircare company known for its patented bond-building technology, is navigating a strategic shift to rebuild brand momentum and restore sustainable growth after declines in 2023 and 2024. The company's 2026 priorities focus on energizing hero products, fueling science-based innovation, and expanding its go-to-market model.

The details

In Q4, Olaplex reported revenue growth of 4.3% to $105.1 million and said it exited December with positive year-over-year sell-through trends across key accounts. For 2026, the company guided for net sales in the range of approximately -2% to +3% versus 2025, adjusted gross margin of 71% to 72%, and adjusted EBITDA margin of 21% to 22%. Key drivers include expectations for improved sell-through, operational complexity tied to new packaging, and a 'normalized' impact from promotional activity.

  • Olaplex delivered results in fiscal 2025.
  • In Q4 2025, revenue grew 4.3% to $105.1 million.
  • Olaplex provided 2026 guidance in March 2026.

The players

Olaplex

A specialty haircare company known for its patented bond-building technology designed to repair and strengthen hair from within.

Amanda Baldwin

Chief Executive Officer of Olaplex.

Catherine Dunleavy

Chief Operating Officer and Chief Financial Officer of Olaplex.

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What they’re saying

“2025 marked a shift from planning to execution under the company's 'Bonds and Beyond' vision, built around three priorities: generating brand demand, harnessing innovation, and executing with excellence.”

— Amanda Baldwin, Chief Executive Officer (Olaplex Q4 Earnings Call)

“We delivered or exceeded our expectations for 2025 across net sales, adjusted gross margin, and adjusted EBITDA margin, and described the quarter as reflecting 'disciplined execution' of the transformation plan.”

— Catherine Dunleavy, Chief Operating Officer and Chief Financial Officer (Olaplex Q4 Earnings Call)

What’s next

Olaplex plans to expand its TikTok Shop channel in 2026 to recruit new customers and build its content engine.

The takeaway

Olaplex is navigating a strategic shift to rebuild brand momentum and restore sustainable growth through a focus on energizing hero products, fueling science-based innovation, and expanding its diversified go-to-market model.