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Roth Mkm Downgrades Xponential Fitness to Neutral
Research firm cites $7.00 price target, down from previous "buy" rating
Published on Feb. 27, 2026
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Xponential Fitness (NYSE:XPOF) was downgraded by research analysts at Roth Mkm from a "buy" rating to a "neutral" rating in a research report issued on Friday. The firm also set a $7.00 price target on the stock, down from the previous target of $13.00.
Why it matters
The downgrade and lower price target from Roth Mkm reflect concerns about the future performance of Xponential Fitness, which operates a portfolio of boutique fitness studio brands. This could signal challenges ahead for the company as it navigates the evolving fitness industry landscape.
The details
In their report, Roth Mkm analysts cited a number of factors contributing to the downgrade, including increased competition and macroeconomic headwinds facing the fitness sector. The firm believes these factors could put pressure on Xponential's growth and profitability in the coming quarters.
- The research report was issued on Friday, February 27, 2026.
The players
Roth Mkm
A research firm that provides investment analysis and recommendations.
Xponential Fitness
A leading franchisor and operator of boutique fitness studios headquartered in Irvine, California.
The takeaway
The Roth Mkm downgrade and lower price target for Xponential Fitness suggest that the firm sees challenges ahead for the company as it navigates a competitive and evolving fitness industry landscape. Investors will be closely watching Xponential's performance in the coming quarters to see if the company can overcome these headwinds.
