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WM Technology Appoints New Board Members, Transitions CFO to Employment
The cannabis tech company adds industry veterans Harry DeMott and Brent Cox to its board and announces CFO Susan Echard's transition to full-time employment.
Published on Feb. 3, 2026
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WM Technology, Inc., the company behind the Weedmaps cannabis marketplace, has appointed Harry DeMott and Brent Cox to its Board of Directors. The company also announced that Susan Echard will continue as Chief Financial Officer, transitioning from a contracted arrangement to full-time employment.
Why it matters
The new board appointments bring deep cannabis industry experience and technology expertise to WM Technology as it looks to strengthen its Weedmaps platform and navigate the evolving cannabis landscape. The CFO transition also signals stability in the company's leadership team.
The details
DeMott and Cox both have extensive backgrounds in cannabis, technology, and capital markets. DeMott is a general partner at Raptor Ventures and has served on the boards of public companies like Workhorse Group. Cox is the founder of investment firm Subtext Holdings and has prior cannabis board experience with companies like MedMen. Meanwhile, CFO Susan Echard will move from a contracted role to full-time employment with WM Technology.
- The new board appointments were effective February 1, 2026.
- Echard's transition to full-time employment as CFO was effective January 30, 2026.
The players
Harry DeMott
An investor, operator, and board member with experience spanning cannabis and technology. He is a General Partner of Raptor Ventures and was previously the CEO of Proper, a data company focused on the cannabis industry.
Brent Cox
A seasoned investment professional and board advisor with experience across growth and regulated businesses, including cannabis. He is the Founder and Managing Principal of Subtext Holdings and Co-Founder and Managing Partner of The Inception Companies.
Susan Echard
The Chief Financial Officer of WM Technology, Inc., transitioning from a contracted arrangement to full-time employment with the company.
Doug Francis
The CEO and Chair of WM Technology, Inc.
WM Technology, Inc.
A leading marketplace and technology solutions provider to the cannabis industry, operating the Weedmaps platform.
What they’re saying
“We are pleased to welcome Harry and Brent to WM Technology's Board of Directors. They each bring a combination of cannabis industry perspective, technology fluency, and disciplined capital markets experience.”
— Doug Francis, CEO and Chair of WM Technology (Business Wire)
The takeaway
The additions of DeMott and Cox to WM Technology's board, along with the CFO's transition to full-time employment, demonstrate the company's commitment to strengthening its leadership and navigating the evolving cannabis landscape as it continues to grow the Weedmaps marketplace.
