Twice Celebrates 10 Years with New Album and Netflix Hit 'KPop Demon Hunters'

K-pop girl group Twice marks a decade together by widening its sound and stepping into a massive Netflix hit.

Published on Mar. 2, 2026

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The massively popular K-pop girl group Twice is celebrating its 10th anniversary with the release of a new album titled 'TEN: The Story Goes On.' The album features solo tracks from all nine members, showcasing their individual vocal colors and personalities. In addition to the new album, Twice is also featured on the soundtrack for the Netflix hit 'KPop Demon Hunters,' with the songs 'Strategy' and 'Takedown.' The movie has become Netflix's most watched film of all time and is up for two Oscars at the upcoming Academy Awards.

Why it matters

Twice's longevity and evolution in the global pop music industry is a rare feat, as success and longevity are often elusive in this competitive field. The group's ability to adapt and expand their sound while maintaining a strong connection with their fans is a testament to their resilience and artistry. Their involvement in the massively successful 'KPop Demon Hunters' project further solidifies their status as one of the most influential K-pop acts of the decade.

The details

Twice's new album 'TEN: The Story Goes On' features solo tracks from each of the nine members, exploring genres beyond their signature bubblegum pop sound, including country and classical music influences. The group was approached by Sony Pictures Animation to contribute songs to the soundtrack of the Netflix hit 'KPop Demon Hunters,' which has become the streaming platform's most watched film of all time. Twice members Jeongyeon, Jihyo, and Chaeyoung lent their vocals to the song 'Takedown,' while the group track 'Strategy' was also featured on the soundtrack.

  • Twice celebrated its 10th anniversary in 2025 with the release of 'TEN: The Story Goes On.'
  • 'KPop Demon Hunters' was released on Netflix in 2025 and is up for two Oscars at the 2026 Academy Awards.

The players

Twice

A massively popular K-pop girl group consisting of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu.

Netflix

The streaming platform that released the hit film 'KPop Demon Hunters,' which has become its most watched film of all time.

Sony Pictures Animation

The animation studio that reached out to Twice to participate in the 'KPop Demon Hunters' project.

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What they’re saying

“For Twice's solo songs, it seems like each member chose a concept that suited them well. And for the group songs, because we've been together for 10 years, we know each other's vocal colors and strengths, so we're able to assign parts that highlight those individual characteristics, allowing us to showcase our personalities even more.”

— Mina, Twice Member

“We've worked incredibly hard for the past 10 years, but honestly, I'm not sure what the criteria for success really is. We've just consistently and diligently done what we've been doing, and if the fact that many people have listened to our music, loved it, and felt encouraged by it constitutes success, then perhaps we have achieved success. However, I still think there's so much more we can do.”

— Jihyo, Twice Member

“Twice's music is very bright, cute, and generally requires a refreshing vocal style, but the song 'Takedown' in 'KPop Demon Hunters' is a very powerful song. In fact, during my trainee days, I only sang powerful songs. So, it brought back memories of my trainee days, and I remember having a lot of fun recording it.”

— Jeongyeon, Twice Member

What’s next

The members of Twice are looking forward to continuing to connect with their fans through new music, performances, and creative projects for many years to come.

The takeaway

Twice's resilience and evolution over the past decade, culminating in their successful 10th anniversary album and involvement in the blockbuster Netflix film 'KPop Demon Hunters,' demonstrate the group's ability to adapt and thrive in the ever-changing landscape of global pop music.