Disney Plans Super Bowl 'Football Holiday' in 2027

ESPN and ABC to broadcast Super Bowl LXI on Valentine's Day with Monday holiday

Published on Feb. 11, 2026

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Disney is planning a major push around the 2027 Super Bowl, which will be broadcast on its ESPN and ABC networks. The game, Super Bowl LXI, will be played on Sunday, February 14 - Valentine's Day - with the following Monday being the President's Day federal holiday, creating a long weekend 'football holiday' opportunity for the company.

Why it matters

Disney sees the Super Bowl as a chance to bring its various entertainment properties and brands together in a coordinated marketing and programming effort. The extended holiday weekend around the game provides additional opportunities to drive viewership and engagement across Disney's media assets.

The details

Disney has named veteran ESPN producer Andy Tennant as the new vice president of Super Bowl production, tasked with overseeing the company's plans for the 2027 game. The company aims to leverage its ESPN, ABC, and other Disney brands and properties to create a 'football holiday' experience for viewers.

  • Super Bowl LXI will be played on Sunday, February 14, 2027 (Valentine's Day).
  • The following Monday, February 15, 2027, is the President's Day federal holiday.

The players

Andy Tennant

A veteran ESPN producer who was named vice president of Super Bowl production in January 2026.

Disney

The media and entertainment conglomerate that owns ESPN and ABC, which will broadcast Super Bowl LXI in 2027.

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What they’re saying

“What an opportunity for us. We see the Super Bowl as an opportunity to bring everyone together,”

— Andy Tennant, Vice President of Super Bowl Production (IMDb)

What’s next

Disney is expected to unveil more details about its Super Bowl LXI programming and marketing plans in the coming months as the game approaches.

The takeaway

Disney is positioning the 2027 Super Bowl as a major cross-promotional opportunity, leveraging the extended holiday weekend to drive viewership and engagement across its ESPN, ABC, and other entertainment properties.