method® Transforms the Reset Moments at the Coachella Valley Music and Arts Festival

The brand expands its presence with multisensory experiences across the Main Grounds and Campgrounds.

Apr. 11, 2026 at 12:54am

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An extreme close-up of shimmering sequins and glittering disco glass, capturing the glamorous textures and high-contrast lighting of a music festival beauty experience.method's multisensory activations at Coachella transform the festival's routine moments into intentional rituals that spark joy and build confidence.Indio Today

method® returns to the Coachella Valley Music and Arts Festival for the third year as the festival's official body wash, shampoo and conditioner sponsor. This year, the brand expands its presence with four multisensory experiences across the Main Grounds and Campgrounds — transforming the festival's refresh middle moments, from showering and getting ready to the resets and adjustments we make throughout the day, into intentional rituals that spark joy, build confidence and amplify self-expression.

Why it matters

Festivals are designed to be immersive and energizing, but staying fully present isn't always easy. Too often, the resets that come with festival life are rushed and purely functional, pulling festivalgoers out of the moment. This year, method transforms those moments into immersive rituals that help festivalgoers refresh, reconnect and step back into the festival feeling confident, expressive and ready for what's next.

The details

method's Main Grounds activation creates space for festivalgoers to experience the reset through immersive portals inspired by the sensory experience of method body wash, shampoo and conditioner. Each portal uses scent, color and sound to transform steps of the personal care routine into meaningful rituals, with free method samples available at the transformation portal. Beyond the Main Grounds, method brings the reset to the Campgrounds — transforming everyday routines into moments that help festivalgoers refresh and restart before and after each day. method will provide campers with the opportunity to try method's shampoo, conditioner and experiential body wash products in popular scents.

  • method will have activations at Coachella on the following dates in 2026: Friday, April 10-Sunday, April 12 and Friday, April 17-Sunday, April 19.
  • From April 9-13, method expands beyond the festival grounds with the method Oasis powered by Ulta Beauty — an invite-only content hub and immersive beauty and wellness destination.

The players

method

A brand that creates home cleaning and personal care products designed to transform routine into ritual.

Ulta Beauty

A beauty retailer that is partnering with method to power the beauty reset at the method Oasis.

Kelly Mahoney

The Chief Marketing Officer of Ulta Beauty.

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What they’re saying

“At Ulta Beauty, we see beauty as an essential part of how people experience culture – especially during moments like festival season, where self-expression and connection come to life. Partnering with method allows us to show up in a way that feels both relevant and intentional, bringing together beauty and wellness to support our guests not just in the standout moments, but in the in-between ones as well. It's about ensuring they have everything they need to feel confident, expressive, and fully immersed in the experience.”

— Kelly Mahoney, Chief Marketing Officer

What’s next

From April 9-13, method expands beyond the festival grounds for the first time with the method Oasis powered by Ulta Beauty — an invite-only content hub and immersive beauty and wellness destination, complete with multisensory activations, makeover moments and post-worthy photo ops.

The takeaway

method is transforming the routine moments at Coachella into intentional rituals that help festivalgoers refresh, reconnect and step back into the festival feeling confident, expressive and ready for what's next. By partnering with Ulta Beauty, method is bringing together beauty and wellness to support festivalgoers not just in the standout moments, but in the in-between ones as well.