Sam Querrey Joins Sweetfin Poke at Indian Wells Tennis Tournament

Former pro tennis player teams up with popular California poke chain to offer signature bowl at the BNP Paribas Open

Published on Mar. 9, 2026

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Former American professional tennis player Sam Querrey has joined forces with Sweetfin, a California-based poke restaurant chain, to offer a signature Sam Q's Salmon Bowl at the Indian Wells Tennis Garden during the BNP Paribas Open. Querrey, who is now a podcast host, has been a longtime customer of Sweetfin and collaborated with the company to create the popular bowl, which has been one of the biggest sellers at the tournament's expanded food offerings.

Why it matters

The partnership between Querrey and Sweetfin highlights the growing food scene at major sporting events, as organizers work to bring in popular local and regional brands to cater to the diverse tastes of fans. Sweetfin's debut at Indian Wells also marks an expansion for the restaurant chain beyond its typical California locations, introducing the brand to a new audience of tennis enthusiasts.

The details

Sweetfin co-founder Seth Cohen, a self-described tennis fan, worked with tournament food provider Sodexo Live! to bring the poke chain to Indian Wells this year. Querrey, who used to live near a Sweetfin location in Santa Monica, reached out to Cohen about collaborating on a signature bowl. The result is the Sam Q's Salmon Bowl, which features Querrey's favorite salmon and avocado poke ingredients. Querrey has even stepped behind the counter at times to help prepare the bowls for fans, drawing excitement from those who get to see the former pro in action.

  • Sweetfin reached out to Querrey about the collaboration around 6 weeks before the start of the 2026 BNP Paribas Open.
  • The Sam Q's Salmon Bowl has been one of the top-selling items at Sweetfin's Indian Wells location throughout the 2026 tournament.

The players

Sam Querrey

A former American professional tennis player who is now a podcast host. Querrey has been a longtime customer of Sweetfin and collaborated with the company to create the popular Sam Q's Salmon Bowl offered at the Indian Wells Tennis Garden.

Seth Cohen

The co-founder of Sweetfin, a California-based poke restaurant chain. Cohen worked with tournament food provider Sodexo Live! to bring Sweetfin to the Indian Wells Tennis Garden for the 2026 BNP Paribas Open.

Sodexo Live!

The food service provider for the Indian Wells Tennis Garden and the BNP Paribas Open tournament.

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What they’re saying

“I want to think I made it up. I'm a big salmon guy, so knew I would go salmon and avocado. It is nothing too crazy.”

— Sam Querrey (Forbes)

“It's a good way to introduce ourselves to the fans, and has been incredible.”

— Seth Cohen, Sweetfin co-founder (Forbes)

“I've been eating Sweetfin for close to 10 years. I feel like I make a quality bowl. I like to give the customers more food. It's not great for Sweetfin, but good for fans.”

— Sam Querrey (Forbes)

What’s next

Sweetfin and Sam Querrey plan to continue their partnership at future Indian Wells tournaments, exploring new menu items and ways to engage with fans.

The takeaway

The collaboration between former tennis pro Sam Querrey and popular poke chain Sweetfin demonstrates the growing emphasis on providing high-quality, locally-inspired food options at major sporting events. This partnership has been a hit with Indian Wells fans, showcasing how strategic food and beverage offerings can enhance the overall tournament experience.