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Uniqlo Teases Emma Raducanu's New Sponsorship
The British tennis star will reportedly make her Uniqlo debut at the BNP Paribas Open in Indian Wells.
Feb. 23, 2026 at 6:51pm
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On Monday, Uniqlo teased the announcement that Emma Raducanu will soon be named as a new ambassador for the clothing brand. While Uniqlo's initial social media post did not reveal Raducanu's face or name her directly, the official announcement is expected to come at the BNP Paribas Open in Indian Wells. Tennis podcaster Craig Shapiro previously reported that Raducanu's deal with Uniqlo is a 3.5 million dollar upfront annual cash deal, not including performance bonuses, for a 4-year contract.
Why it matters
Raducanu's move from Nike to Uniqlo is the latest high-profile sponsorship change among top British tennis players. Last summer, Jack Draper left Nike for Vuori, and now Nike is losing its top-ranked British women's player. These sponsorship shifts reflect athletes' desires to be more than just one of many in a brand's roster, as well as Nike's focus on amplifying its relationships with the very best players.
The details
Uniqlo teased Raducanu's new sponsorship by showing her wearing a blue tennis dress with red detailing and captioning the post, "We're proud to welcome a new face to UNIQLO." The official announcement is expected to come at the BNP Paribas Open in Indian Wells, where Raducanu will make her Uniqlo debut. According to tennis podcaster Craig Shapiro, Raducanu's deal with Uniqlo is a 3.5 million dollar upfront annual cash deal, not including performance bonuses, for a 4-year contract.
- Uniqlo teased the announcement on February 23, 2026.
- The official announcement is expected to come at the BNP Paribas Open in Indian Wells.
The players
Emma Raducanu
A British tennis player who will soon be announced as a new ambassador for Uniqlo.
Craig Shapiro
A tennis podcaster who was the first to break the news about Raducanu's deal with Uniqlo in December 2025.
Jack Draper
The top-ranked British men's tennis player who left Nike for Vuori just before the U.S. Open last summer.
Roger Federer
The 20-time Grand Slam champion who has struck gold with an apparel deal with Uniqlo and a footwear partnership with On.
Iga Swiatek
The Polish tennis player who left Nike for On.
What they’re saying
“Ok, the Raducanu deal with Uniqlo rolls out at Indian Wells, it's purported to be a 3.5 million dollar upfront annual cash deal, not including performance bonuses, assume a 4-year or so deal. No news on the shoe.”
— Craig Shapiro, Tennis Podcaster
What’s next
The official announcement of Emma Raducanu's Uniqlo sponsorship is expected to come at the BNP Paribas Open in Indian Wells.
The takeaway
Raducanu's move from Nike to Uniqlo is the latest example of top British tennis players seeking sponsorship deals where they can be more than just one of many athletes in a brand's roster. These shifts reflect athletes' desires for more personalized partnerships, as well as Nike's focus on amplifying its relationships with the very best players.
