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Hillcrest Today
By the People, for the People
Tierrasanta's Beloved Sangucheria Plots Liberty Public Market Takeover
The family-run Peruvian sandwich shop is expanding to a new stall at Liberty Public Market and opening a second full storefront in Hillcrest.
Published on Mar. 5, 2026
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Sangucheria Peruvian Street Food, a popular sandwich shop in Tierrasanta, is expanding with a new stall at Liberty Public Market in Liberty Station and a second full storefront in Hillcrest. The family-run business known for its Peruvian-style sandwiches, empanadas, and rotisserie chicken plans to open the Liberty Public Market location in about a month and the Hillcrest storefront on March 10, bringing its offerings to a wider audience.
Why it matters
The expansion of Sangucheria, a beloved local business, into the high-traffic Liberty Public Market and Hillcrest neighborhoods highlights the growing demand for authentic Peruvian cuisine and the ability of family-run specialty food shops to thrive by opening additional locations in San Diego's evolving food landscape.
The details
Sangucheria's new Liberty Public Market stall will be located at 2820 Historic Decatur Road, Suite 36 and will add Peruvian-style rotisserie chicken to the existing menu of sandwiches, empanadas, fries, and loaded plates. The Tierrasanta original location at 5950 Santo Road will remain the home base as the business expands. The Hillcrest storefront is slated to open on March 10.
- Sangucheria's Liberty Public Market stall is expected to open in about a month.
- The Hillcrest storefront is scheduled to debut on March 10, 2026.
The players
Sangucheria Peruvian Street Food
A family-run Peruvian sandwich shop that is expanding with a new stall at Liberty Public Market and a second full storefront in Hillcrest.
Fabiola Doubrava
The owner of Sangucheria Peruvian Street Food who stated that paperwork is underway for the Liberty Station location.
Liberty Public Market
A food hall located in the historic Mess Hall at Liberty Station that features a rotating selection of local vendors and regional specialties.
What they’re saying
“Paperwork is underway and the Liberty Station stall could be ready in about a month.”
— Fabiola Doubrava, Owner (What Now San Diego)
What’s next
The Liberty Public Market stall is expected to open in about a month, while the Hillcrest storefront is scheduled to debut on March 10, 2026.
The takeaway
Sangucheria's expansion into Liberty Public Market and Hillcrest demonstrates the growing popularity of authentic Peruvian cuisine in San Diego and the ability of family-run specialty food businesses to thrive by opening additional locations in high-traffic areas.

