Jessica Simpson Partners with Kiehl's for New Mineral Sunscreen Serum

The singer is promoting the brand's Better Screen Miner-All UV Serum, which aims to protect skin from sun damage while hydrating and healing.

Mar. 31, 2026 at 7:34pm

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A brightly colored, high-contrast silkscreen print of a sunscreen bottle repeated in a tight grid pattern, utilizing flat, vibrant neon color palettes overlapping with heavy black photographic outlines to turn an everyday skincare item into modern pop art.Jessica Simpson's partnership with Kiehl's on a new mineral sunscreen serum aims to provide both sun protection and skincare benefits for the singer's sensitive post-tour complexion.Highland Today

Pop star-turned-country singer Jessica Simpson has partnered with skincare brand Kiehl's to promote the brand's new Better Screen Miner-All UV Serum. The $36 sunscreen serum is formulated to protect skin from UV rays while also hydrating and repairing already-damaged skin. Simpson says the product delivers a smoother appearance, brighter complexion, and collagen-boosting benefits, making it ideal for her sensitive post-tour skin.

Why it matters

As a high-profile celebrity, Jessica Simpson's endorsement of this new Kiehl's sunscreen serum could drive significant interest and sales for the product, especially among her fans. The serum's hybrid formula that combines skincare benefits with sun protection also speaks to growing consumer demand for multi-purpose beauty products that address multiple skin concerns at once.

The details

The Better Screen Miner-All UV Serum is formulated with collagen peptide corrective complex to support skin elasticity and target signs of aging or sun damage like wrinkles and dark spots. Kiehl's claims the serum is clinically proven to even out skin tone and leave skin feeling smoother and more radiant. The lightweight, invisible formula is designed to be layered under makeup without leaving a white cast.

  • Jessica Simpson is currently on a mini tour from May to June 2026 in support of her new EP.
  • The Better Screen Miner-All UV Serum launched in March 2026.

The players

Jessica Simpson

A pop star-turned-country singer who is currently on tour and has partnered with Kiehl's to promote the brand's new sunscreen serum.

Kiehl's

A skincare brand that has tapped Jessica Simpson to be the face of its new Better Screen Miner-All UV Serum.

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What they’re saying

“I think everybody's trying to combat fine lines and wrinkles, and we want the healthy glow, and I feel like this product gives you a chance to have all of that.”

— Jessica Simpson

“After tour, I always get a really nice facial. But now, I will say my skin is peak sensitive post-facial. It's a good time for me to use my Better Screen Miner-all.”

— Jessica Simpson

What’s next

Jessica Simpson will continue her mini tour through June 2026, where she is expected to continue promoting the Kiehl's Better Screen Miner-All UV Serum to her fans and followers.

The takeaway

This partnership between Jessica Simpson and Kiehl's highlights the growing demand for multi-purpose beauty products that combine skincare benefits with sun protection, especially among celebrities and their fans who are looking for products that can address multiple skin concerns at once.