New Age Pet Launches Purr & Play Line for Cats

The new line brings interactive features, cozy spaces, and corrugated cardboard scratchers for feline friends.

Published on Feb. 11, 2026

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New Age Pet, a leader in functional and stylish pet furniture, has announced the launch of its new Purr & Play line featuring interactive play structures and scratchers designed specifically for cats. The line includes products like the Kitty Lounge Scratcher, Bunk Bed with Scratch Post, Trolley Scratcher, and Basketball Hoop with Scratch Post, all of which combine unique style with features to engage and entertain feline companions.

Why it matters

The new Purr & Play line from New Age Pet reflects the growing demand for pet products that not only look great in the home, but also provide enrichment and stimulation for cats. As pet owners seek out ways to keep their feline friends active and entertained, this new line offers stylish solutions that cater to cats' natural instincts to scratch, climb, and play.

The details

The Purr & Play line includes several key products designed with cats in mind. The Kitty Lounge Scratcher features a built-in play channel with interactive balls, as well as a cozy space for relaxing. The Bunk Bed with Scratch Post provides two levels for cats to explore, along with a privacy curtain and jute rope scratch post. The Trolley Scratcher has two ball channels to spark a cat's curiosity, while the Basketball Hoop with Scratch Post combines multiple levels of play, relaxation, and scratching surfaces.

  • New Age Pet announced the launch of the Purr & Play line on February 11, 2026.

The players

New Age Pet

A leader in functional, beautifully designed pet furniture that creates products made with an eco-friendly, proprietary composite blend called ECOFLEX.

Jay Keys

The Director of Sales at New Age Pet.

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What they’re saying

“At New Age Pet, innovation in key and we love adding new lines to our robust portfolio of products. The new Purr & Play line combines unique style with function for felines. We hope they enjoy these products as much as we've had fun creating them.”

— Jay Keys, Director of Sales (petsplusmag.com)

What’s next

The new Purr & Play line from New Age Pet is now available through top retailers including Amazon, Chewy, Walmart, Wayfair and more.

The takeaway

New Age Pet's Purr & Play line demonstrates the growing demand for pet products that not only look great in the home, but also provide enrichment and stimulation for cats through unique design features and functionality.