Costco CEO Vows to Keep $1.50 Hot Dog and Soda Combo Price

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In a video posted to Costco's Instagram, newly appointed CEO Ron Vachris reassured customers that the beloved $1.50 hot dog and soda combo at Costco food courts will not see a price increase as long as he is leading the company. Vachris, who was named CEO in January 2024 after serving as president and COO, described the quarter-pound all-beef hot dog as "amazing quality" and "amazing value" for the $1.50 price.

Why it matters

The Costco hot dog and soda combo has remained at $1.50 since 1985, despite rising consumer prices and inflation. This deal has become an iconic part of the Costco shopping experience, and the company's commitment to maintaining the low price has helped it stand out in an era of increasing costs.

The details

In recent years, Costco has repeatedly reassured customers that it would not raise the price of the hot dog and soda combo, even as other food court items became more expensive. Former CFO Richard Galanti had previously stated the price would stay at $1.50 "forever," but later suggested it might only be "probably safe for a while" after his departure. Now, with Vachris as the new CEO, he has firmly committed to keeping the price unchanged during his tenure.

• In 2022, former Costco CFO Richard Galanti said the $1.50 hot dog and soda combo would stay at that price "forever."
• In early 2024, Galanti told Bloomberg the $1.50 combo deal's price might only be "probably safe for a while" after his departure.
• Vachris was named CEO of Costco in January 2024 after serving as the president and COO for roughly two years.

What they’re saying

What’s next

Costco customers can expect the $1.50 hot dog and soda combo to remain unchanged as long as Ron Vachris is the company's CEO.