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Goleta Today
By the People, for the People
Santa Barbara Launches 'Own Your Impact' Campaign
New program features monthly challenges and prizes to help residents build green habits.
Mar. 10, 2026 at 8:20pm
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The City of Santa Barbara has launched a new 'Own Your Impact' campaign to encourage residents to take small actions that can collectively make a big difference for the environment. The program features monthly themes with 'pacts' or simple challenges that participants can commit to, earning digital badges and chances to win prizes. The goal is to inspire residents to reconnect with nature, reduce waste, grow local food, and more - all to support the city's Climate Action Plan.
Why it matters
Santa Barbara is taking a creative, community-based approach to engaging residents in sustainability and climate action. By making it fun and flexible, the city hopes to empower individuals to 'own their impact' and build lasting green habits. This aligns with the city's broader goals of reducing greenhouse gas emissions, supporting cleaner air and water, and strengthening local climate solutions.
The details
The 'Own Your Impact' campaign was inspired by a similar program in Denver, Colorado. Each month will feature a new theme, such as 'Protect What You Love' in March, 'Waste Less, Live More' in April, and 'Grow Where You Live' in May. Participants can commit to 'pacts' or simple actions related to the theme, earning digital badges. There will also be opportunities to win prizes throughout the year, including gift cards, plants, and other theme-specific rewards. The city plans to partner with local businesses and host community events to support the program.
- The 'Own Your Impact' campaign launched in March 2026.
- The first monthly theme in March is 'Protect What You Love'.
- Future monthly themes include 'Waste Less, Live More' in April and 'Grow Where You Live' in May.
The players
Jennifer Hollywood
Outreach coordinator for the City of Santa Barbara's Sustainability & Resilience Department.
City of Santa Barbara
The local government of Santa Barbara, California, which is launching the 'Own Your Impact' campaign.
What they’re saying
“We really want to focus on: 'What can one person do?' If everyone does simple little things, then it all adds up and makes a bigger impact.”
— Jennifer Hollywood, Outreach coordinator
“We work for Santa Barbara, and we want to work together with Santa Barbara.”
— Jennifer Hollywood, Outreach coordinator
What’s next
The 'Own Your Impact' campaign will continue through December 2026, with new monthly themes and opportunities for residents to earn prizes.
The takeaway
Santa Barbara's 'Own Your Impact' campaign demonstrates a creative, community-driven approach to engaging residents in sustainability and climate action. By making it flexible, practical, and fun, the city hopes to empower individuals to build lasting green habits that can collectively make a big difference.
