Small Businesses Boost Efficiency Amid Inflation Pressure

New research shows small businesses are turning to AI-powered tools and email marketing to navigate economic challenges.

Mar. 11, 2026 at 10:51pm

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As inflation drives up the costs of goods and services, new research shows it's forcing small businesses to boost efficiency. A majority of small businesses are planning to spend more on marketing efforts, realizing the importance of staying visible as consumers become more selective with their spending. Small businesses are turning to AI-powered tools to help with content creation, business analysis, and increasing efficiency. Email marketing is also proving to be a valuable tool, allowing small businesses to build direct relationships with customers.

Why it matters

Small businesses play a crucial role in local economies, and their ability to navigate the challenges posed by inflation is important for the overall economic health of communities. This story highlights how small businesses are adapting their strategies to remain competitive and connect with customers during a period of economic uncertainty.

The details

The Constant Contact "Small Business Now Report" found that the top concern for small businesses is inflation, followed by weak consumer spending. However, nearly 70% of small businesses are planning to spend more on marketing efforts, recognizing the need to stay visible as consumers become more selective. Small businesses are turning to AI-powered tools to boost efficiency in areas like content creation and business analysis. Email marketing is also proving valuable, allowing small businesses to build direct relationships with customers and stay connected during challenging times.

  • The Constant Contact "Small Business Now Report" was released in March 2026.

The players

Constant Contact

A digital marketing platform that provides research and insights on small business trends.

Dave Charest

The Director of Small Business Success at Constant Contact.

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What they’re saying

“As you might imagine, the top concern we see is inflation.”

— Dave Charest, Director of Small Business Success, Constant Contact (Constant Contact)

“A majority of them, almost 70% of them, are actually planning to spend more on their marketing efforts.”

— Dave Charest, Director of Small Business Success, Constant Contact (Constant Contact)

“Particularly when consumers are going to be more picky with where they spend their dollars, it's really more important to be seen than to not show up at all.”

— Dave Charest, Director of Small Business Success, Constant Contact (Constant Contact)

What’s next

The Constant Contact report provides valuable insights for small business owners navigating the current economic climate. As inflation and consumer spending patterns continue to evolve, it will be important for small businesses to stay agile and adapt their strategies accordingly.

The takeaway

This story highlights how small businesses are leveraging technology and marketing strategies to boost efficiency and remain competitive in the face of economic challenges. By embracing tools like AI and email marketing, small businesses are finding ways to connect with customers and drive growth during a period of uncertainty.