Sandbox VR Opens First Fresno Location in Fashion Fair Mall

The virtual reality entertainment company expands its footprint in California's Central Valley.

Mar. 3, 2026 at 8:15am

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Sandbox VR, the world's premier destination for premium location-based virtual reality experiences, has announced the opening of its first Fresno, California location at the Fashion Fair shopping mall. The new Sandbox VR venue features two private rooms for virtual reality gameplay where groups of up to six guests can suit up with headsets, haptic vests, and motion sensors for full-body immersion in exclusive content and original experiences.

Why it matters

The opening of Sandbox VR's Fresno location brings a cutting-edge entertainment option to the Central Valley, which franchise owners say has a 'massive appetite' for new experiential offerings. As Sandbox VR continues its rapid global expansion, the Fresno venue represents the company's first foothold in the region, providing local residents access to the 'best virtual reality experience on the planet'.

The details

Sandbox VR's Fresno location is an entertainment space within the Fashion Fair shopping mall, featuring two private rooms for virtual reality gameplay. Groups of up to six guests can suit up with headsets, haptic vests, and motion sensors to experience full-body immersion in Sandbox VR's exclusive content and original experiences, developed by a team of veteran video game industry professionals. The premium experience extends from arrival to exit, with personalized highlight videos allowing guests to relive and share their adventures.

  • Sandbox VR announced the opening of its first Fresno, CA location on March 2, 2026.
  • The new Sandbox VR venue is now open to the public at the Fashion Fair shopping mall in Fresno.

The players

Sandbox VR

The world's premier destination for premium location-based virtual reality experiences, with over 150,000 players monthly and a robust global franchising program.

Talwinder Singh and Parampreet Pannu

The franchise owners of the new Sandbox VR location in Fresno, California.

Steve Zhao

The CEO and Founder of Sandbox VR.

Fashion Fair

The shopping mall in Fresno, California where Sandbox VR has opened its first location in the city.

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What they’re saying

“We're excited to have doors open in Fresno, as we continue to expand locations. We hope the local community will enjoy our signature blend of cutting-edge tech and storytelling that is unlike anything else in the marketplace.”

— Steve Zhao, CEO and Founder of Sandbox VR

“There is a massive appetite for entertainment experiences in the Central Valley, and we are excited to fill that gap with Sandbox VR. Fresno is a vibrant, fast-growing city that deserves the absolute best in entertainment offerings, and we are eager to open our doors to the community.”

— Talwinder Singh and Parampreet Pannu, Franchise Owners, Sandbox VR Fresno

What’s next

Sandbox VR plans to continue expanding its content offerings, including the launch of the 'Age of Dinosaurs' experience this Spring, which will feature the most realistic 3D dinosaurs ever presented in virtual reality.

The takeaway

The opening of Sandbox VR's first Fresno location brings a cutting-edge virtual reality entertainment option to the Central Valley, providing local residents access to immersive, group-play experiences developed by industry veterans and showcasing Sandbox VR's rapid global expansion.