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Tesla Ends Custom Orders for Model S and Model X
Elon Musk announces the 'ending of an era' as the company shifts focus to autonomy and robotics.
Apr. 1, 2026 at 2:34pm
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Tesla CEO Elon Musk has officially announced that custom orders for the company's flagship Model S and Model X vehicles have come to a permanent halt. The move marks the 'ending of an era' as Tesla repurposes the production lines at its Fremont factory to manufacture the Optimus humanoid robot, a key part of the company's strategic pivot toward autonomy and robotics.
Why it matters
The Model S and Model X were the foundation of Tesla's global success, proving that electric vehicles could outperform gas-powered luxury rivals. Their discontinuation signals a major strategic shift for the company as it focuses on autonomous driving technology and humanoid robots, leaving enthusiasts to scramble for the remaining inventory.
The details
In a late-night tweet, Musk confirmed that custom orders for the Model S and Model X have ended, with only existing inventory left available for purchase. Tesla plans to hold an official ceremony to commemorate the legacy of the two pioneering electric vehicles. The decision to end production is part of a broader strategy to repurpose the Fremont factory's production lines to manufacture the Optimus humanoid robot, with Musk setting ambitious goals of up to one million units per year.
- On March 31, Musk announced the end of custom orders for the Model S and Model X.
- The Model S first arrived in 2012, followed by the Model X in 2015.
The players
Elon Musk
The CEO of Tesla, who announced the end of custom orders for the Model S and Model X and the company's strategic shift toward autonomy and robotics.
Tesla
An American electric vehicle and clean energy company that was founded in 2003 and is headquartered in Palo Alto, California.
Fremont Factory
Tesla's primary vehicle manufacturing facility located in Fremont, California, which will be repurposed to produce the Optimus humanoid robot.
What they’re saying
“Custom orders of the Tesla Model S & X have come to an end. All that's left are some in inventory.”
— Elon Musk, CEO, Tesla
“We will have an official ceremony to mark the ending of an era. I love those cars.”
— Elon Musk, CEO, Tesla
What’s next
For enthusiasts looking to own a piece of Tesla history, the only remaining option is to purchase from existing inventory before the Model S and Model X are completely phased out.
The takeaway
Tesla's decision to discontinue custom orders for the Model S and Model X marks a significant strategic shift for the company as it pivots toward autonomous driving technology and humanoid robots, leaving behind the vehicles that established its global success and paved the way for the mass-market appeal of its later models.
