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Fieldbrook Today
By the People, for the People
Fieldbrook Man's $100K Donation Kicks Off Successful Fundraising Drive for Local Planned Parenthood Clinics
Matching gift challenge inspires over $113,000 in donations to support Planned Parenthood Northern California's 'Care Can't Wait' campaign.
Published on Feb. 25, 2026
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A Fieldbrook, California resident named Bill Lutjens offered a $100,000 matching gift challenge in January to support Planned Parenthood Northern California's (PPNorCal) 'Care Can't Wait' fundraising campaign. The challenge was met and exceeded, with over $113,000 in donations raised from the local community. The success of the initial match has also inspired another $500,000 matching gift from a Bay Area donor to expand the campaign across Northern California.
Why it matters
Planned Parenthood health centers in Northern California have faced a 70% revenue loss after the Trump administration blocked Medicaid reimbursements for their services. The 'Care Can't Wait' campaign aims to raise $12 million over one year to help fill this funding gap and ensure continued access to essential sexual and reproductive healthcare, including cancer screenings, STI testing, and abortion care, for thousands of patients regardless of their ability to pay or immigration status.
The details
Last summer, the Trump administration blocked Medicaid (MediCal) reimbursement for care provided by Planned Parenthood health centers across the country. As a result, PPNorCal lost 70% of its revenue, leaving more than 80% of its patients without coverage for critical services. The 'Care Can't Wait' campaign is a strategic $12 million, one-year initiative to help secure the future of 17 PPNorCal health centers and safeguard access to sexual and reproductive healthcare in the region.
- Throughout January 2026, Fieldbrook resident Bill Lutjens offered to match all donations from Humboldt and surrounding counties up to $100,000.
- The $100,000 matching gift challenge was met and exceeded, with over $113,000 in donations raised.
The players
Bill Lutjens
A resident of Fieldbrook, California who offered a $100,000 matching gift challenge to support Planned Parenthood Northern California's 'Care Can't Wait' fundraising campaign.
Planned Parenthood Northern California (PPNorCal)
A regional affiliate of Planned Parenthood that operates 17 health centers across Northern California, providing essential sexual and reproductive healthcare services.
What’s next
The success of the initial $100,000 matching gift challenge has also inspired another $500,000 matching gift from a Bay Area donor to expand the 'Care Can't Wait' campaign across Northern California.
The takeaway
This community-driven fundraising effort demonstrates the vital role that Planned Parenthood health centers play in providing essential healthcare services, especially in rural and underserved areas, and the willingness of local supporters to step up and ensure continued access to these critical resources.
