Grocery Outlet Director Buys 120,000 Shares

Insider purchase comes as stock trades near 12-month low

Mar. 12, 2026 at 2:04pm

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Grocery Outlet Holding Corp. (NASDAQ:GO) Director Jeffrey York purchased 120,000 shares of the company's stock on March 9th at an average price of $5.82 per share, totaling a transaction of approximately $698,400. This purchase increases York's ownership stake in the company. The purchase comes as Grocery Outlet's stock trades near its 12-month low of $5.66 and the company faces analyst downgrades and lowered price targets following a recent earnings miss.

Why it matters

Insider buying can be seen as a positive signal about a company's future prospects, as company insiders typically have more information about the business than outside investors. However, Grocery Outlet has faced some challenges recently, including missing quarterly earnings expectations and setting lower full-year guidance, which has led to analyst downgrades and price target cuts.

The details

In the transaction on March 9th, Director Jeffrey York purchased 120,000 shares of Grocery Outlet stock at an average price of $5.82 per share. This increased his ownership stake in the company. The purchase comes as Grocery Outlet's stock has declined, trading near its 12-month low of $5.66 per share. The company recently reported Q1 2026 earnings that missed analyst expectations, with EPS of $0.19 versus the expected $0.21, and revenue of $1.22 billion versus the expected $1.23 billion. Grocery Outlet also set full-year 2026 EPS guidance in the range of $0.45 to $0.55, below analyst estimates.

  • The insider purchase transaction occurred on March 9, 2026.
  • Grocery Outlet reported Q1 2026 earnings on March 4, 2026.

The players

Jeffrey York

Director of Grocery Outlet Holding Corp.

Grocery Outlet Holding Corp.

A specialty discount grocery retailer that operates over 400 stores across the United States.

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