Emeryville Retail Roundup: New Tenants, Openings, and Mural Debut

Boot Barn, Burlington, and Planet Fitness bring new energy to the East Bay Bridge Shopping Center

Feb. 26, 2026 at 9:39pm

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Emeryville's retail landscape continues to evolve, with the announcement of a new Boot Barn location at the East Bay Bridge Shopping Center, the grand opening of a Burlington store, and the ribbon cutting and mural debut at the new Planet Fitness gym. Additionally, the rise of Peerspace bookings is contributing to the local economy by activating underutilized commercial spaces.

Why it matters

These new retail and service developments in Emeryville's East Bay Bridge Shopping Center area demonstrate the city's ongoing efforts to attract and retain businesses, create jobs, and provide a diverse range of shopping and fitness options for residents and visitors. The influx of national chains like Boot Barn and Burlington, coupled with the community-focused Planet Fitness mural and the growth of the Peerspace platform, highlight Emeryville's position as a dynamic and evolving commercial hub in the East Bay.

The details

Boot Barn, a western wear retailer, is poised to open a new location at the East Bay Bridge Shopping Center, taking over a former Decathlon space. The 15,000-square-foot store will be part of the company's broader expansion across California and the U.S. Meanwhile, national off-price chain Burlington is opening its 123rd California store at the shopping center, featuring a new 'reimagined' format with wider aisles and updated signage. In addition, Planet Fitness officially cut the ribbon on its Emeryville gym, which includes a large-scale exterior mural created by local artists through the city's Art in Public Places program. The mural incorporates an augmented reality layer accessible through a mobile app. Separately, the rise of Peerspace bookings in Emeryville is contributing to the local economy by activating underutilized commercial spaces, such as apartment complex clubhouses and rooftop decks, for short-term rentals.

  • Boot Barn's new Emeryville location is expected to open in the coming weeks, as construction activity has been visible over the past two weeks.
  • Burlington's Emeryville store will hold its grand opening on Friday, February 27, 2026.
  • Planet Fitness officially opened its Emeryville gym on Monday, February 16, 2026.

The players

Boot Barn

A California-founded western wear chain that is expanding its presence across the state and the U.S.

Burlington

A national off-price retail chain that is opening its 123rd store in California, with a new 'reimagined' format, at the East Bay Bridge Shopping Center in Emeryville.

Planet Fitness

A national gym chain that has opened a new location in Emeryville, featuring a large-scale exterior mural created by local artists.

Timothy Bluitt

A local artist who led the creation of the mural on the exterior of the new Planet Fitness gym in Emeryville.

Peerspace

A San Francisco-based platform that connects property owners with individuals and businesses seeking short-term rentals for meetings, photo shoots, productions, workshops, and other private events.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

Emeryville's retail landscape continues to evolve, with the arrival of national chains like Boot Barn and Burlington, the community-focused Planet Fitness mural, and the rise of Peerspace bookings activating underutilized commercial spaces. These developments demonstrate the city's efforts to attract businesses, create jobs, and provide diverse shopping and fitness options for residents and visitors, positioning Emeryville as a dynamic commercial hub in the East Bay.