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El Segundo Today
By the People, for the People
Mattel Cuts About 65 Jobs at El Segundo HQ
Toy giant continues restructuring, shifting focus to digital gaming and entertainment
Mar. 30, 2026 at 8:21pm
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Mattel's strategic shift towards digital gaming and entertainment is reflected in the company's latest round of job cuts at its El Segundo headquarters.El Segundo TodayMattel has filed a WARN notice to eliminate approximately 65 roles at its El Segundo, California headquarters, the latest in a series of job cuts at the South Bay campus over the past year. The company is redirecting resources into entertainment and digital gaming in an effort to lift profit margins, following an earnings report and outlook that fell short of Wall Street expectations.
Why it matters
Mattel's restructuring and layoffs reflect the broader shifts in the toy industry, as companies look to adapt to changing consumer preferences and invest more in digital content and gaming to drive growth. The job cuts at the El Segundo headquarters highlight the challenges traditional toy makers face in transitioning their business models.
The details
According to the Los Angeles Times, Mattel submitted the WARN notice on March 23, identifying about 65 positions that are expected to be eliminated on May 22. This latest reduction follows earlier cuts on the same campus, with the company eliminating roughly 120 workers in 2025 and filing a notice that led to 89 jobs being cut in January. Mattel reported about $5.3 billion in net sales for 2025 and says it is redirecting resources into entertainment and digital gaming in an effort to lift profit margins over time.
- Mattel filed the WARN notice on March 23, 2026.
- The planned separation date for the approximately 65 roles is May 22, 2026.
The players
Mattel
A major American toy manufacturing company that is shifting its focus towards digital gaming and entertainment.
Los Angeles Times
A major newspaper that reported on Mattel's latest round of job cuts at its El Segundo headquarters.
Los Angeles Business Journal
A local business publication that has reported on Mattel's previous layoffs and restructuring efforts.
What’s next
Mattel has not released a detailed breakdown of the latest cuts, and local suppliers and colleagues in El Segundo will be watching closely to see whether the company trims more corporate roles or shifts additional work into its entertainment and digital units.
The takeaway
Mattel's ongoing restructuring and job cuts at its El Segundo headquarters reflect the broader challenges facing traditional toy makers as they navigate the shift towards digital content and gaming. The company's efforts to redirect resources into these areas underscore the industry's need to adapt to changing consumer preferences and find new avenues for growth.
