Mattel Receives 'Hold' Rating from Analysts

Toy company's stock performance and outlook mixed according to Wall Street

Mar. 15, 2026 at 7:09am

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Shares of Mattel, Inc. (NASDAQ:MAT) have received an average recommendation of "Hold" from the twelve ratings firms currently covering the company, according to Marketbeat.com. The analysts are split, with two giving a "Sell" rating, six a "Hold" rating, and four a "Buy" rating on the stock. The average 12-month price target is $18.44.

Why it matters

Mattel's stock performance and analyst sentiment reflect the challenges facing the toy industry, including competition from digital entertainment and shifting consumer preferences. The company's ability to innovate and adapt its iconic brands will be crucial to its long-term success.

The details

The analysts' ratings and price targets for Mattel indicate a mixed outlook for the company. While some see potential upside, others are more cautious given factors like declining revenue and profitability in recent quarters. Mattel will need to continue investing in new products and digital initiatives to drive growth and win over skeptical analysts.

  • Mattel reported its latest quarterly results on February 10, 2026.

The players

Mattel, Inc.

A leading global toy company headquartered in El Segundo, California, known for iconic brands like Barbie, Hot Wheels, and Fisher-Price.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

Mattel's mixed analyst ratings and outlook reflect the broader challenges facing the toy industry, underscoring the need for the company to innovate and adapt its classic brands to changing consumer preferences and competition from digital entertainment.