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El Cajon Today
By the People, for the People
East County EDC Names Matt Sanford as New President and CEO
Sanford brings nearly 20 years of economic development experience to the role.
Published on Feb. 27, 2026
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The East County Economic Development Council (ECEDC) has selected Matt Sanford as its new President and CEO, following a nationwide search. Sanford, who previously served as the Economic Development Director for the City of Carlsbad and held senior roles at the San Diego Regional Economic Development Corporation, will officially start in his new position on March 23.
Why it matters
The ECEDC plays a critical role in supporting businesses and driving economic growth in East San Diego County. Sanford's appointment comes at an important time as the region continues to evolve, and his deep regional relationships and understanding of economic development will be valuable in expanding the ECEDC's positive impact.
The details
Sanford was selected from a pool of over 300 applicants to succeed James Sly, who departed late last year to lead the Grossmont Healthcare District. In his new role, Sanford will be responsible for business attraction, retention strategies, and managing an annual budget of more than $1 million for the ECEDC.
- Sanford will officially start as the new President and CEO of the ECEDC on March 23, 2026.
- Sanford previously served as the Economic Development Director for the City of Carlsbad.
The players
Matt Sanford
The new President and CEO of the East County Economic Development Council, bringing nearly 20 years of experience in the San Diego County economic landscape.
James Sly
The former President and CEO of the East County Economic Development Council, who departed late last year to lead the Grossmont Healthcare District.
John Olsen
The Co-Chair of the East County Economic Development Council, who praised Sanford's deep regional relationships and understanding of economic development.
East County Economic Development Council
A 501(c)(6) nonprofit focused on business retention and expansion in East San Diego County, working alongside the ECEDC Foundation, a 501(c)(3) formed in 1998.
What they’re saying
“Honored to join San Diego East County EDC and looking forward to this next chapter, supporting East County businesses and shaping the ecosystem for what's to come.”
— Matt Sanford (LinkedIn)
“Matt's deep regional relationships and understanding of economic development will enable ECEDC to broaden its positive impact.”
— John Olsen, ECEDC Co-Chair (ECEDC media release)
“I am honored to join the East County Economic Development Council and work alongside partners committed to strengthening East County's economy. I look forward to building on ECEDC's strong foundation while expanding opportunities that support businesses, workforce development, and community prosperity.”
— Matt Sanford (ECEDC media release)
What’s next
Sanford will officially start in his new role as President and CEO of the East County Economic Development Council on March 23, 2026.
The takeaway
The appointment of Matt Sanford as the new leader of the East County Economic Development Council represents a significant investment in the region's economic future. Sanford's extensive experience and deep understanding of the local landscape will be crucial in driving continued growth and prosperity for East San Diego County businesses and residents.
