New Apple History Book Celebrates 50 Years of the Tech Giant

"Apple: The First 50 Years" offers a comprehensive look at the company's origins and evolution.

Apr. 7, 2026 at 7:11pm

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A close-up view of a minimalist, geometric Apple device rendered in muted tones, capturing the company's design ethos over the decades.A visually striking look at the hardware innovations that have defined Apple's first 50 years.Cupertino Today

Tech columnist David Pogue has released a new 600-page book titled "Apple: The First 50 Years" that explores the iconic company's history from its founding in 1976 to the present day. The book features interviews with 150 key figures who shaped Apple, including co-founder Steve Wozniak, former CEO John Sculley, and former design chief Jony Ive, as well as 350 full-color photos and other in-depth details about the company's journey.

Why it matters

As Apple approaches its 50th anniversary, this comprehensive book provides a definitive account of the tech giant's origins, near-death experiences, resurgence under Steve Jobs, and continued dominance under CEO Tim Cook. The book offers both longtime Apple enthusiasts and casual readers a deeper understanding of the company's subversive culture and the legendary figures who transformed it into the most valuable company in the world.

The details

The hardcover book, regularly priced at $50, is currently available on Amazon and other retailers for around $35. Pogue, a CBS Sunday Morning correspondent who has covered Apple and technology for The New York Times and Macworld, interviewed 150 key people and included 350 full-color photos to create what he calls the "ultimate encyclopedia" for all things Apple. The book is broken down into digestible sections and also features a map of important Apple-related locations in Cupertino, California, employee profiles, and various anecdotes and smaller stories.

  • Apple will celebrate its 50th anniversary on April 1, 2026.
  • The book was released in March 2026, ahead of Apple's milestone anniversary.

The players

David Pogue

A CBS Sunday Morning correspondent who has covered Apple and technology for The New York Times and Macworld, and is the author of the new book "Apple: The First 50 Years".

Steve Wozniak

Apple co-founder who was interviewed for the book.

John Sculley

Former Apple CEO who was interviewed for the book.

Jony Ive

Former Apple design chief who was interviewed for the book.

Tim Cook

Current Apple CEO.

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What’s next

The book "Apple: The First 50 Years" will likely be a popular item for Apple fans and historians leading up to the company's 50th anniversary celebration in 2026.

The takeaway

This comprehensive book on Apple's history provides valuable insights into the company's origins, near-failures, resurgence, and continued dominance, offering both longtime Apple enthusiasts and casual readers a deeper understanding of the tech giant's evolution and the legendary figures who shaped it.