Apple Rumored to Launch Touchscreen MacBook Ultra

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According to a report by Mark Gurman, Apple is rumored to be developing a new high-end laptop called the MacBook Ultra. This notebook is expected to sit above the current MacBook Pro lineup and feature an OLED display and touchscreen capabilities, breaking away from Apple's traditional separation between iPad and Mac devices. The MacBook Ultra could represent a significant pivot for Apple's laptop lineup, targeting the luxury market with premium features and a likely higher price tag.

Why it matters

The potential introduction of a MacBook Ultra would mark a major shift in Apple's laptop strategy, blurring the lines between its iPad and Mac product categories. This could open up new use cases for creators and professionals who have long requested touchscreen capabilities on Mac devices. However, it also risks alienating some existing MacBook Pro users who may not need or want to pay for the additional premium features.

The details

According to the report, the MacBook Ultra is expected to feature an OLED display and touchscreen functionality, which would be a first for Apple's laptop lineup. This could allow for more seamless integration between the Mac and iPad experiences. The Ultra is also rumored to be powered by a new 'chips on a system' architecture, likely using an M6 chip. Pricing for the MacBook Ultra is expected to see a roughly 20% increase over the current MacBook Pro models, putting it firmly in the premium laptop category.

• The MacBook Ultra is rumored to launch closer to the fall of 2026.

What’s next

The MacBook Ultra is still a rumored product, so the next step will be for Apple to officially announce and unveil the new laptop if it decides to move forward with the product.