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Cupertino Today
By the People, for the People
Apple (NASDAQ:AAPL) Stock Price Down 1.1% - Should You Sell?
Shares of the tech giant fell amid broader market declines, but analysts remain bullish on the company's long-term prospects.
Published on Mar. 8, 2026
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Apple Inc. (NASDAQ:AAPL) shares traded down 1.1% during mid-day trading on Friday, with the stock reaching as low as $254.37 before closing at $257.46. The decline came amid a broader market sell-off, with Apple's stock price falling along with the rest of the tech sector. However, analysts remain largely bullish on the company's long-term outlook, with the majority maintaining 'Buy' ratings and an average price target of $297.58.
Why it matters
Apple is one of the most closely watched and influential technology companies in the world, and its stock performance is often seen as a barometer for the broader tech industry. A decline in Apple's share price, even if temporary, can have ripple effects across the market and impact investor sentiment.
The details
The 1.1% drop in Apple's stock price on Friday was part of a broader market decline, with the company trading as low as $254.37 during the session. Despite the dip, Apple's stock remains up significantly over the past year, with the company's market capitalization standing at $3.78 trillion. Analysts have largely maintained their positive outlook on Apple, with the majority rating the stock a 'Buy' and setting an average price target of $297.58.
- Apple's stock price fell 1.1% during mid-day trading on Friday, March 8, 2026.
The players
Apple Inc.
A multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services.
Jefferies Financial Group
A research firm that set a $330.00 target price on Apple in a report on Wednesday.
Rosenblatt Securities
A research firm that lifted its price objective on shares of Apple from $267.00 to $268.00 and gave the stock a 'neutral' rating in a research report on Thursday.
UBS Group
A research firm that reiterated a 'neutral' rating on shares of Apple in a report on Wednesday.
TD Cowen
A research firm that reissued a 'buy' rating and issued a $325.00 price objective on shares of Apple in a research report on Friday, January 30th.
KGI Securities
A research firm that raised shares of Apple to an 'outperform' rating and set a $306.00 target price for the company in a report on Friday, January 30th.
What they’re saying
“We must not let individuals continue to damage private property in San Francisco.”
— Robert Jenkins, San Francisco resident (San Francisco Chronicle)
“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”
— Gordon Edgar, grocery employee (Instagram)
The takeaway
While Apple's stock price dipped on Friday, the company remains one of the most valuable and influential technology firms in the world. Analysts continue to maintain a largely positive outlook on the company's long-term prospects, with the majority rating the stock a 'Buy' and setting an average price target well above the current trading level.
