RFG Advisory LLC Reduces Apple Stock Position

Institutional investor cuts holdings in iPhone maker by 8.4% in Q3

Published on Mar. 6, 2026

Got story updates? Submit your updates here. ›

RFG Advisory LLC, an institutional investor, reduced its holdings in shares of Apple Inc. (NASDAQ:AAPL) by 8.4% in the third quarter, according to a recent SEC filing. The firm now owns 196,937 shares of the iPhone maker's stock, valued at $50.15 million.

Why it matters

This filing provides insight into the investment decisions of RFG Advisory LLC, a prominent institutional investor. Changes in large shareholders' positions can signal broader market trends and investor sentiment around a stock like Apple.

The details

According to the filing, RFG Advisory LLC sold 17,970 shares of Apple stock during the third quarter. The firm's total holdings in Apple now represent approximately 1.0% of its investment portfolio. Apple remains the 12th largest position held by RFG Advisory LLC.

  • The filing covers RFG Advisory LLC's holdings as of the end of the third quarter.

The players

RFG Advisory LLC

An institutional investment firm that manages a portfolio of stocks, including a position in Apple Inc.

Apple Inc.

A multinational technology company known for its iPhone, iPad, Mac, and other consumer electronics, software and digital services.

Got photos? Submit your photos here. ›

The takeaway

This filing indicates that RFG Advisory LLC, a prominent institutional investor, has reduced its exposure to Apple stock, potentially signaling a shift in investor sentiment around the tech giant. However, Apple remains a significant holding in the firm's portfolio, underscoring the company's continued importance in the market.