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Cupertino Today
By the People, for the People
Apple Schedules March 4 Product Launch Event
New Mac models expected to be unveiled at the upcoming gathering in New York and London.
Published on Feb. 16, 2026
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Apple Inc. has announced it will hold a product launch event on March 4, with the company preparing to unveil several new devices in the coming weeks. The invitation implies a more low-key showcase than the typical launches held at the company's campus in Cupertino, California, and does not specify whether a keynote will be streamed online.
Why it matters
Apple's product launches are closely watched events that often set the tone for the company's hardware lineup for the year. The upcoming event is expected to focus on new Mac models, including updated MacBook Pro, MacBook Air, and a low-cost MacBook in multiple colors, as well as potential new iPad models.
The details
The iPhone maker has invited media to gatherings in New York and London, though the invitation does not provide specifics on what products will be announced. Apple is widely expected to unveil several new Mac models, including updated versions of the MacBook Pro, MacBook Air, and a low-cost MacBook available in various color options. New iPad models may also be part of the announcement.
- Apple announced the March 4 product launch event on February 16, 2026.
- The event is scheduled to take place on March 4, 2026.
The players
Apple Inc.
A multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.
What’s next
Analysts and tech enthusiasts will be closely watching the March 4 event to see what new products Apple unveils and how they compare to the company's previous hardware offerings.
The takeaway
Apple's product launches are highly anticipated events that often set the direction for the company's hardware lineup and influence the broader technology industry. The upcoming March 4 event is expected to showcase Apple's latest innovations in the Mac and iPad product categories.
