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Cupertino Today
By the People, for the People
Apple Unveils iPhone 17e, M5 Pro and M5 Max MacBook Pro
New product launches include budget iPhone, powerful MacBook Pros, and iOS 26.4 with revamped Siri
Feb. 8, 2026 at 8:31am
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Apple is gearing up for a series of major product launches in the coming weeks, including the budget-friendly iPhone 17e, the high-performance M5 Pro and M5 Max MacBook Pro models, and the iOS 26.4 update that will bring a revamped version of the Siri virtual assistant powered by a custom 1.2-trillion-parameter AI model.
Why it matters
These new Apple products and software updates represent the company's continued efforts to expand its hardware and software ecosystem, catering to a wide range of consumer needs and preferences - from budget-conscious iPhone buyers to power users seeking the latest in MacBook Pro performance.
The details
The iPhone 17e is expected to feature a 6.1-inch OLED display, the A19 chip (5-10% faster than the A18), a 48MP rear camera, and magnetic wireless charging, all while maintaining the same $599 price point as the iPhone 16e but with an upgraded 256GB of base storage. The M5 Pro and M5 Max MacBook Pro models will leverage Apple's latest custom silicon and are expected to launch in the first week of March, coinciding with the macOS 26.3 update cycle. Meanwhile, the iOS 26.4 update due in late February will debut a revamped Siri powered by a 1.2-trillion-parameter custom AI model, enabling enhanced in-app actions, personal context awareness, and on-screen awareness.
- The iPhone 17e launch is "imminent" and could happen as soon as Thursday, February 19, 2026.
- The M5 Pro and M5 Max MacBook Pro models are expected to launch in the first week of March 2026.
- The first beta of iOS 26.4, featuring the revamped Siri, could launch in the week of February 23, 2026.
The players
Apple
The multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services.
Mark Gurman
A prominent technology journalist and reporter who covers Apple and other tech companies for Bloomberg.
What they’re saying
“Apple is gearing up for a veritable product launch galore in the next few weeks, which could see the debut of the iPhone 17e, the M5 Pro and M5 Max MacBook Pro, and the iOS 26.4 update cycle - bringing with it the revamped Siri, replete with enhanced AI capabilities.”
— Rohail Saleem, Author
What’s next
The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.
The takeaway
These new Apple product launches and software updates demonstrate the company's continued commitment to innovation, catering to a diverse range of consumer needs and preferences, from budget-conscious iPhone buyers to power users seeking the latest in MacBook Pro performance and AI-powered virtual assistant capabilities.
