California Tire Dealers Luncheon Honors Industry Veteran Scott Highfill

Highfill recognized for 50-year career in tire industry at annual CTDA event

Feb. 5, 2026 at 12:31am

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The 13th annual California Tire Dealers Association/1-800EveryRim New Year Luncheon in Commerce, CA, featured the induction of tire industry veteran Scott Highfill into the CTDA Hall of Fame. Highfill was recognized for his 50-year career in the tire industry, which began in 1976 at Kennedy's Firestone in San Diego.

Why it matters

The CTDA luncheon is an important annual event for the California tire industry, bringing together dealers, manufacturers, distributors and other businesses to network, learn from industry experts, and recognize the contributions of long-serving professionals like Scott Highfill.

The details

After starting at Kennedy's Firestone, Highfill went on to work for three different wholesalers in San Diego before opening his own one-man operation selling inner tubes and specialty tires out of his home. In 1991, he merged with Great Western Tire, eventually buying out his partner in 2000 and continuing the wholesaling business until selling it in 2015. Highfill also started a workers' compensation buying group in 1988 and has helped CTDA maintain a presence in the San Diego area.

  • The 13th annual California Tire Dealers Association/1-800EveryRim New Year Luncheon took place on February 5, 2026.
  • Scott Highfill began his 50-year career in the tire industry in 1976 at Kennedy's Firestone in San Diego.

The players

Scott Highfill

A 50-year veteran of the tire industry who was inducted into the CTDA Hall of Fame at the annual luncheon.

California Tire Dealers Association (CTDA)

The association that represents California's tire dealers, manufacturers, distributors, and related businesses in regulatory and legislative matters.

1-800EveryRim

A founding sponsor of the CTDA New Year Luncheon.

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What they’re saying

“Fifty years is such an accomplishment in the tire industry, especially with the way the business has changed over the decades.”

— Scott Highfill

What’s next

The next CTDA New Year Luncheon is slated for February 11, 2027, at the Stevens Steak & Seafood House in Commerce, CA.

The takeaway

The CTDA luncheon highlights the importance of recognizing long-serving industry veterans like Scott Highfill, who have dedicated their careers to supporting and advancing the tire business in California over many decades.