Coachella 2026 Buldak Crawl Serves Up Spicy Treats

Festival-goers can sample five fiery collaborations between Buldak and local food vendors.

Apr. 12, 2026 at 8:40pm

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An extreme close-up photograph of a spicy Korean ramen dish, with the noodles and sauce captured in dramatic, high-contrast lighting that highlights the rich, glossy textures of the food, conceptually representing the bold flavors and indulgent experience of the Buldak Crawl at Coachella.Coachella's Buldak Crawl brings the heat with a range of spicy food collaborations that push the boundaries of festival fare.Coachella Today

The Coachella Valley Music and Arts Festival has partnered with Buldak, the popular Korean spicy ramen brand, to offer a 'Buldak Crawl' featuring unique spicy food collaborations across the festival grounds. Festivalgoers can enter a contest by posting photos or videos of their spicy food reactions on social media. The crawl includes offerings from vendors like Prince St. Pizza, Rokstar Chicken, Birrieria San Marcos, Sumo Dog, and Sidekicks, ranging from a spicy Buldak pizza to a scorching Buldak-infused funnel cake.

Why it matters

Buldak's return as the official ramen and hot sauce partner of Coachella reflects the continued growth of the brand and its ability to connect food, culture, and community. The Buldak Crawl provides an immersive, flavorful experience for festival attendees, showcasing how the brand can collaborate with local vendors to create unique spicy dishes that capture the spirit of the event.

The details

The Buldak Crawl features five standout spicy dishes, each with its own twist on the brand's bold flavor profile. These include a Buldak-drizzled Sicilian-style pizza from Prince St. Pizza, Rokstar Chicken's World's Spiciest Buldak Tenders and Honey Butter Fries, a quesabirria 'Buldak Bomb' from Birrieria San Marcos, Sumo Dog's Buldak Hotzilla Dog, and a Buldak Spicy Banana Funnel Cake from Sidekicks. Festivalgoers can enter a contest by posting their spicy food reactions on social media using the #buldakcrawlsweepstakes hashtag and tagging @Buldak_Global.

  • Buldak returned as the official ramen and hot sauce partner of Coachella for the second year in 2026.
  • The Buldak Crawl and corresponding contest will run during both weekends of the 2026 Coachella festival.

The players

Buldak

A popular Korean spicy ramen brand that has partnered with Coachella as the official ramen and hot sauce provider for the 2026 festival.

Youngsik Shin

The regional director of Buldak, who stated that the brand's return as a partner reflects its continued growth and focus on creating inclusive, flavor-first experiences for festival attendees.

Prince St. Pizza

A food vendor at Coachella offering a Buldak-drizzled Sicilian-style pizza as part of the Buldak Crawl.

Rokstar Chicken

A food vendor at Coachella serving World's Spiciest Buldak Tenders and Honey Butter Fries as part of the Buldak Crawl.

Birrieria San Marcos

A food vendor at Coachella offering a 'Buldak Bomb' quesabirria as part of the Buldak Crawl.

Sumo Dog

A food vendor at Coachella serving a Buldak Hotzilla Dog as part of the Buldak Crawl.

Sidekicks

A food vendor at Coachella offering a Buldak Spicy Banana Funnel Cake as part of the Buldak Crawl.

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What they’re saying

“Our return as the Official Ramen and Hot Sauce Partner reflects the continued growth of Buldak as a brand that connects food, culture, and community. This year, we are focused on creating inclusive, flavor-first experiences that invite fans to discover, share, and engage with Buldak in ways that feel natural to the spirit of festival week.”

— Youngsik Shin, Regional Director, Buldak

What’s next

Festivalgoers can continue to participate in the Buldak Crawl contest by posting their spicy food reactions on social media using the #buldakcrawlsweepstakes hashtag and tagging @Buldak_Global. The contest will run throughout both weekends of the 2026 Coachella festival.

The takeaway

The Buldak Crawl at Coachella 2026 showcases how the popular Korean spicy ramen brand can collaborate with local food vendors to create unique, flavorful, and spicy experiences that capture the spirit of the festival. By offering a range of spicy dishes and a social media contest, Buldak is engaging with Coachella attendees in a way that connects food, culture, and community.