Samyang Foods' Buldak Brand Returns as Coachella Festival Partner

The spicy Korean ramen and sauce maker will be the official ramen and hot sauce sponsor of the 2026 music festival.

Apr. 10, 2026 at 4:04am

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An extreme close-up photograph of glistening, textured Buldak ramen noodles in a vibrant red-orange color, lit dramatically with high-contrast studio lighting to capture the product's fiery, premium aesthetic.Buldak's return as the official spicy food partner of Coachella promises to bring the festival's attendees an intensely flavorful culinary experience.Coachella Today

Samyang Foods' Buldak brand, known for its intensely spicy 'fire chicken' ramen and sauces, will return as the official ramen and hot sauce partner of the 2026 Coachella Valley Music and Arts Festival, organizers announced. This will mark the second time Buldak has partnered with the popular music festival.

Why it matters

Coachella is one of the most high-profile music festivals in the world, attracting hundreds of thousands of attendees each year. Partnering with the festival provides major exposure for Samyang Foods' Buldak brand and aligns it with the vibrant, youthful culture surrounding the event.

The details

Buldak, Samyang Foods' signature spicy ramen and sauce brand, will be the official ramen and hot sauce sponsor of the 2026 Coachella Valley Music and Arts Festival. This marks the second time Buldak has partnered with the festival, having previously been an official sponsor in 2023 as well.

  • Buldak was the official ramen and hot sauce partner of Coachella in 2023.
  • Buldak will return as the official ramen and hot sauce partner of Coachella in 2026.

The players

Samyang Foods

A South Korean food company known for its intensely spicy 'fire chicken' ramen and sauces, including the popular Buldak brand.

Coachella Valley Music and Arts Festival

One of the most high-profile music festivals in the world, held annually in Coachella, California and attracting hundreds of thousands of attendees.

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What they’re saying

“We're thrilled to have Buldak back as an official partner of Coachella. Their spicy flavors and vibrant brand align perfectly with the energy and excitement of the festival.”

— Paul Tollett, Coachella Festival Organizer

The takeaway

Samyang Foods' Buldak brand continues to expand its presence at major cultural events, leveraging the popularity of its spicy ramen and sauces to connect with young, adventurous consumers.