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Coachella Today
By the People, for the People
MGA Miniverse Brings Immersive Experience to Coachella
Attendees can step inside a mini-sized version of the iconic music festival.
Mar. 13, 2026 at 7:00pm
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MGA Entertainment's Miniverse brand is replicating a fully immersive activation at the Coachella Valley Music & Arts Festival this April. The experience invites fans to step inside a meticulously crafted, mini-sized version of the festival, where they can capture share-worthy moments, sip mocktails, munch on mini bites, and unwind in a record-inspired lounge. Attendees will also get a first glimpse of MGA's new Miniverse Real Music line, featuring a working mini record player and collectible mini records with real songs by popular artists.
Why it matters
The Miniverse activation at Coachella represents MGA Entertainment's efforts to bring its popular collectible brand into the live event and music space, offering fans an immersive and interactive experience that combines thoughtful design, shareable moments, and authentic music functionality.
The details
Inside the Miniverse activation, festivalgoers will find a mini-sized replica of the Coachella festival, complete with scaled-down versions of iconic landmarks and features like the Ferris wheel and palm trees. Guests can capture photos, sip mocktails, and relax in a record-inspired lounge area. The experience will also debut MGA's new Miniverse Real Music line, featuring a working mini record player and collectible mini records that play real songs by popular artists.
- The Miniverse activation will take place at the Coachella Valley Music & Arts Festival in April 2026.
- The Miniverse Real Music line, including the mini record player and collectible records, will launch in the U.S. this summer following its debut at Coachella.
The players
MGA Entertainment
The company behind the Miniverse brand, which transforms popular passions into highly detailed collectibles.
Josh Hackbarth
Chief marketing officer at MGA Entertainment, who says the Miniverse brand is built on the idea that big passions can live in tiny details.
What they’re saying
“Miniverse as a brand is built on the idea that big passions can live in tiny details. From food and lifestyle to animals, pop culture and now music, we transform the things fans love into highly detailed collectibles that are both display-worthy and interactive.”
— Josh Hackbarth, Chief marketing officer, MGA Entertainment
What’s next
Fans can explore the entire MGA's Miniverse product collection, including the new Real Music line, on the MGA's Miniverse website ahead of the U.S. launch this summer.
The takeaway
The Miniverse activation at Coachella showcases MGA Entertainment's innovative approach to bringing its popular collectible brand into the live event and music space, offering fans an immersive and interactive experience that blends thoughtful design, shareable moments, and authentic music functionality.
