Northgate González Market Opens New Store in Chino

The new 40,000 square foot location celebrates food and culture with proper grammar at checkout.

Apr. 2, 2026 at 1:21pm

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Northgate González Market has opened a new store in Chino, California, about 35 miles east of downtown Los Angeles. The 40,000 square foot location continues the grocer's tradition of celebrating food and culture, and the company has earned extra credit for getting the grammar right on its checkout signage, using "XX Items or Fewer" instead of the more common but grammatically incorrect "XX Items or Less."

Why it matters

Northgate González Market is known for its vibrant stores that create a welcoming atmosphere for shoppers. By paying attention to details like proper grammar, the company demonstrates a commitment to quality and a respect for its customers that goes beyond just the products on the shelves.

The details

The new Northgate González Market store in Chino, California is 40,000 square feet and continues the grocer's tradition of celebrating food and culture in its locations. One small but notable detail is the company's use of the grammatically correct "XX Items or Fewer" on its checkout signage, rather than the more common but incorrect "XX Items or Less."

Northgate González Market opened the new Chino store on April 1, 2026.

The players