Work Truck Solutions Unveils CRM Built for Commercial Vehicle Sales

New solution marks a welcome upgrade from retail tools that have frustrated commercial departments for years

Mar. 11, 2026 at 7:33pm

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Work Truck Solutions, a leading commercial vehicle authority, has announced the launch of its new commercial-native Customer Relationship Management (CRM) solution, the first CRM platform developed specifically for the complexity of commercial vehicle sales. The new CRM is designed to address the gaps that have long frustrated commercial teams, providing features like multi-unit deals, multi-stakeholder accounts, and a sales pipeline tailored to commercial needs.

Why it matters

Commercial vehicle sales teams have long been forced to use retail-oriented CRM tools that don't fit their needs, leading to frustration. This new CRM platform from Work Truck Solutions is purpose-built for the realities of commercial vehicle sales, giving these teams the specialized tools they need to effectively manage their complex deals and customer relationships.

The details

The new Work Truck Solutions CRM is structured around the realities of commercial vehicle sales, including the ability to build complex quotes with multiple VINs, varied upfits, diverse financing options, and trade-ins; track multiple decision-makers and influencers within a single business account; and utilize a sales pipeline with statuses like 'waiting on upfit' and 'in transit'. The CRM also provides commercial-filtered leads, functionality to drive fleet cycling, and commercial-centric metrics. Recognizing that commercial salespeople often work remotely, the CRM is designed to be lot-ready and mobile-first.

  • The new CRM solution is debuting at Work Truck Week 2026 on March 11, 2026.

The players

Work Truck Solutions

The leading commercial vehicle authority that has developed this new CRM platform specifically for the commercial vehicle sales industry.

Kathryn Schifferle

The founder and CVO of Work Truck Solutions, who explained that commercial teams have long been forced to 'make work' with retail-oriented CRM tools.

Aaron Johnson

The CEO of Work Truck Solutions, who stated that commercial teams 'aren't just selling trucks, they're solving business problems', and that this new CRM is designed to match that mission.

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What they’re saying

“For years, commercial teams have been stuck using retail CRMs. Retail systems treat a lead as one person buying one car. Commercial teams need to manage their business customers with multi‑unit deals, multiple stakeholders, long sales cycles, and upfitter timelines. These teams deserve a CRM that reflects the real world they operate in — so we built one.”

— Kathryn Schifferle, Founder and CVO, Work Truck Solutions

“Commercial teams aren't just selling trucks, they're solving business problems. Now they'll have a CRM that matches that mission.”

— Aaron Johnson, CEO, Work Truck Solutions

What’s next

The new CRM solution from Work Truck Solutions will be available to commercial vehicle sales teams starting at Work Truck Week 2026 on March 11, 2026.

The takeaway

This new CRM platform from Work Truck Solutions represents a significant upgrade for commercial vehicle sales teams, providing them with specialized tools and functionality designed to address the unique complexities of their business, rather than forcing them to adapt to a retail-oriented system.