MINISO Launches 'Hello Kitty and Friends' Pop-up in North America

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MINISO has unveiled its first 'Hello Kitty and Friends' pop-up experience in North America, marking a milestone in its partnership with Sanrio. The collaboration introduces over 500 officially licensed products, including collectibles, lifestyle goods, accessories, stationery and beauty items.

Why it matters

The pop-up represents a strategic move by MINISO to leverage the popularity of the iconic Sanrio characters and bring an immersive retail experience to North American consumers, tapping into the growing demand for experiential shopping.

The details

Highlights of the pop-up include nearly 30 vinyl plush pendant blind boxes and collectible figures, featuring new series such as Forest Animal and Hide and Seek, alongside practical collections like Hello Spring and Tennis Diary. The walkthrough experience features a soft pink-and-blue theme inspired by Sanrio characters, large-scale graphics, rainbow and cloud elements and photo-ready areas where visitors can explore layouts showcasing My Melody, Kuromi, Cinnamoroll and other characters.

• The pop-up debuted at Tangram Mall in Flushing, N.Y., on March 14, 2026.
• The pop-up launched at Los Cerritos Center in Cerritos, Calif. on March 18, 2026.
• Additional stops are planned in Canada as part of the broader rollout.

What’s next

The pop-up is expected to expand to additional locations in the U.S. and Canada in the coming months as part of MINISO's broader strategy to bring the Hello Kitty and Friends experience to more North American consumers.